About ElPozo
ElPozo Alimentación is Spain's favourite meat brand, with four out of five Spanish households consuming their products. Founded in 1934 as a modest butcher shop in ElPozo Plaza, Alhama de Murcia—from which the company takes its name—ElPozo has grown into a global leader in meat-based food solutions present in over 80 countries worldwide. The company's vertically integrated supply chain delivers exceptional quality across fresh meats, cured hams, sausages, and ready-to-eat deli products. Their portfolio includes Serrano ham, Jamón Ibérico, Iberian fuet, mortadella, and chorizo, all crafted from high-quality pork including premium Iberian pig lines. The Legado Ibérico range, launched in 2002 as 'democratic gourmet', makes premium Iberian pork accessible with lactose-free options and no preservatives. ElPozo has pioneered healthy meat options through their Bienstar brand, which introduced Spain's first no-salt cooked ham 20 years ago. The Bienstar PRO line targets active consumers with 90% meat, no sugars, no flavour-enhancing additives, and gluten-free/lactose-free formulations—high-protein options for health-conscious shoppers. Available at UK supermarkets including Iceland and through online retailers like EuropaFoodXB, ElPozo brings authentic Spanish charcuterie expertise to British tables. Compare prices on Grocefully for this beloved Spanish meat brand.







