About Encore
Encore: Natural Pet Food with More Real Meat Since 2008 Encore brings premium natural pet food to UK supermarket shelves, offering cats and dogs nutrition without unnecessary cereals, fillers, or additives. As part of the MPM Products family alongside Applaws and Reveal, Encore has established itself as an accessible choice for welfare-conscious pet owners. At Grocefully, we help you compare Encore prices across UK retailers to find the best deals on quality pet food. The MPM Products Story Encore belongs to the Making Pet Food Matters (MPM) family, a company with roots stretching back to 2002. MPM Products was co-founded by Roger Wood, Roger Coleman, and Jon Kinsey with a mission to create pet food that's visibly different from mass-market offerings. The focus on real meat and fish that you can actually see set the company apart from competitors relying on processed mystery ingredients. The company's portfolio includes Applaws, Reveal, Encore, and Nature's Calling cat litter. This family of brands shares commitment to natural ingredients and transparent sourcing whilst serving different market segments and price points. MPM Products is headquartered in Manchester and operates globally, selling products in over 50 countries across North America and Europe. Ownership Changes In 2022, Partners Group – one of the largest firms in global private markets – acquired MPM Products from 3i, the private equity firm. This acquisition provided resources for continued growth whilst maintaining the company's product philosophy. Partners Group's involvement brings financial stability and global expansion capabilities to a business already successful in premium pet food markets. Encore's Launch and Growth Encore was launched in 2008, originally targeting the UK grocery market. The brand positioned itself between premium specialist pet foods and basic supermarket offerings – quality natural ingredients at accessible prices. The timing proved fortuitous. Pet owners were becoming increasingly conscious about what they fed their animals, reading labels and questioning ingredients. Encore offered transparency that mass-market brands couldn't match. From UK origins, Encore now sells products worldwide to welfare-conscious pet owners seeking quality nutrition without premium pet shop prices. B Corp Certification Encore has achieved B Corp certification, joining businesses meeting rigorous standards of social and environmental performance. This certification validates the brand's commitment to ethical practices beyond marketing claims. B Corp assessment examines governance, workers, community, environment, and customers. Achieving certification requires demonstrating genuine positive impact across all these areas. Product Philosophy Encore's approach centres on several key principles distinguishing it from conventional pet food. More Real Meat The most visible difference between Encore and mass-market pet foods is meat content. Products contain up to 75% real meat – actual chunks of protein you can see, not processed paste. This "visibly different" quality allows pet owners to see exactly what they're feeding their animals. Opening an Encore tin reveals recognisable food rather than homogeneous mush. Natural Ingredients Every pouch, tin, and pot is made with natural ingredients. No artificial preservatives, no artificial colourings, no unnecessary additives. The ingredient lists read like actual food rather than chemistry experiments. This clean-label approach appeals to pet owners applying similar standards to their animals as they do to their own food choices. No Unnecessary Fillers Encore formulations exclude unnecessary cereals and fillers that bulk out cheaper pet foods. Cats particularly, as obligate carnivores, don't need grain-heavy diets that provide cheap calories but limited nutritional value. Dogs tolerate grains better than cats, but both species benefit from protein-focused nutrition rather than carbohydrate filler. Understanding the Range Encore offers comprehensive coverage for cats and dogs across different formats and flavours. Cat Food Encore's cat food range addresses various feeding preferences and life stages. Tins and Pots 70g tins provide single-serve portions of wet food in broth or jelly. Flavours include chicken, tuna, fish selections, and mixed protein options. The Finest Selection In Broth offers premium varieties. 50g pouches provide smaller portions suitable for cats preferring little-and-often feeding or for supplementing dry food. Selection packs allow variety, preventing the monotony that can cause fussy cats to reject food. Mixed Selection and Finest Selection boxes provide rotation without commitment to single flavours. Kitten Food Encore Kitten Finest Selection provides appropriately formulated nutrition for growing kittens. Smaller portions and softer textures suit developing digestive systems and smaller appetites. Cat Food Features All Encore cat foods are made with more real meat and contain no unnecessary cereals, fillers, additives, or preservatives. This suits cats' carnivorous nature better than grain-heavy alternatives. Fish varieties use wild-caught fish from sustainable sources. Tuna carries Earth Island Institute accreditation. Chicken comes from barn-raised birds. Dog Food Encore's dog food range provides natural nutrition for canines. Special Selection tins contain real meat chunks in gravy or broth. Like cat food, the protein is visible rather than processed beyond recognition. The range covers various meat and fish flavours providing dietary variety. Natural ingredients and absence of artificial additives apply across the dog food range. Complementary vs Complete Important note: Encore wet foods are generally complementary pet foods rather than complete nutrition. They're designed to supplement complete dry food or be fed alongside other nutrition sources. Pet owners feeding Encore exclusively should verify nutritional completeness or combine with appropriate complete foods. Sustainable Sourcing Encore demonstrates commitment to responsible sourcing. Wild-Caught Fish Fish ingredients come from wild-caught sustainable sources rather than farmed operations with associated environmental concerns. This matters for ocean ecosystem health and fish quality. Earth Island Institute Accreditation Encore tuna carries Earth Island Institute accreditation, confirming dolphin-safe fishing practices. This third-party verification provides assurance beyond company claims. Barn-Raised Chicken Chicken comes from barn-raised birds, representing improvement over caged production whilst remaining more affordable than free-range. Where to Buy Encore in the UK Encore enjoys excellent UK supermarket distribution. Tesco Tesco stocks comprehensive Encore ranges including: - Cat Food Mixed Selection Tins 12x70g - Dog Food Special Selection Tins 5x156g - Fish Selection Cat Food in Jelly 5x50g - Chicken Selection In Jelly Cat Food Pouches 5x50g Larger Tesco stores carry broader selection; Express formats stock core products. Sainsbury's Sainsbury's carries Encore products including: - Finest Selection In Broth Natural Cat Food Tins 12x70g - Finest Selection In Broth Natural Wet Cat Food Pouches 10x50g - Kitten Finest Selection In Jelly Cat Food 5x50g Individual tins and pouches typically sell for around £1 each at Sainsbury's. Waitrose Waitrose stocks Encore for customers seeking quality pet food alongside premium human food shopping. Ocado Ocado provides Encore products for online shoppers wanting home delivery convenience. The platform's pet food section includes various Encore options. Pet Specialists PetShop.co.uk and similar online pet retailers stock Encore alongside specialist brands. These retailers may offer bulk-buy savings or subscription options. Price Positioning Encore occupies mid-market natural pet food positioning – significantly better quality than basic supermarket brands but more affordable than ultra-premium specialist foods. Individual portions (70g tins, 50g pouches) typically cost around £1, making daily feeding affordable compared to premium brands charging two or three times as much. Multi-pack selections provide better per-unit value than individual purchases. Comparing prices across retailers identifies deals, as promotional offers vary. For pet owners wanting to improve their animals' diet without specialist pet shop prices, Encore provides accessible entry to natural pet food. Feeding Recommendations Proper feeding ensures pets benefit fully from Encore nutrition. Complementary Feeding Most Encore wet foods complement rather than replace complete nutrition. Combine with quality complete dry food or verify any specific complete formulations. Portion Guidance Follow packaging recommendations based on pet weight. Individual needs vary – monitor weight and adjust portions accordingly. Active pets may need more; sedentary indoor cats may need less. Fresh Water Always provide fresh water alongside wet food feeding. Wet food provides moisture but pets still need drinking water available. Gradual Transition When switching pet foods, transition gradually over several days. Mix increasing proportions of new food with decreasing old food to avoid digestive upset. Choosing Between MPM Brands Pet owners encounter multiple MPM Products brands and may wonder about differences. Encore vs Applaws Both brands share commitment to natural ingredients and real meat. Applaws typically positions as premium-plus with higher price points and specialist retailer focus. Encore provides similar principles at more accessible supermarket pricing. Ingredient quality remains high across both brands – choice depends on budget and availability preferences. Encore vs Mass-Market Compared to budget supermarket brands, Encore offers genuinely different product. Higher meat content, natural ingredients, and transparent sourcing justify modest price premium. Pet owners noticing improved coat condition, energy levels, or digestive health after switching often find the extra cost worthwhile. Conclusion From 2008 UK launch to international B Corp certified brand, Encore demonstrates that natural pet food can succeed in mainstream supermarket retail. Real meat, natural ingredients, and responsible sourcing appeal to pet owners wanting better for their animals without specialist shop prices. The MPM Products backing provides stability and expertise whilst Encore's supermarket availability makes quality pet food accessible. Whether feeding cats or dogs, Encore offers genuine improvement over mass-market alternatives. Compare Encore pet food prices across UK supermarkets through Grocefully and find the best deals on natural nutrition for your pets.