Fanta Products

Fanta: The World's Favourite Fruit-Flavoured Fizzy Drink Introduction to Fanta Fanta stands as one of the world's most recognisable soft drink brands, bringing bright, bubbly fruit flavours to consumers across more than 190 countries. As the second oldest brand in The Coca-Cola Company portfolio, Fanta has been refreshing drinkers since 1940, evolving from a wartime improvisation into a global phenomenon with over 200 flavours worldwide. In the United Kingdom, Fanta Orange remains an enduring favourite, joined by an expanding range of flavours and Zero Sugar variants that cater to modern health-conscious consumers. The brand's vibrant orange packaging and playful personality have made it a staple of British soft drink culture for generations. At Grocefully, we help you compare Fanta prices across UK supermarkets, ensuring you can enjoy your favourite fruit-flavoured fizzy drinks at the best available prices. Whether you're stocking up on multipack cans, grabbing a 2-litre bottle for a family gathering, or seeking out the newest limited edition flavours, price comparison makes refreshment more affordable. The Fanta Story: From Wartime Innovation to Global Brand Fanta's origin story is one of the most unusual in soft drink history, born from necessity during World War II and transformed into worldwide success. Wartime Origins in Germany Fanta originated in Nazi Germany in 1940, created as a Coca-Cola alternative when the American trade embargo prevented the import of Coca-Cola syrup ingredients. Max Keith, the head of Coca-Cola GmbH in Germany, faced a crisis: his plants stood idle, unable to produce the American cola that had been their business. Rather than cease operations entirely, Keith challenged his team to innovate. Using his exhortation to "use their imagination" — Fantasie in German — as inspiration, salesman Joe Knipp suggested the name "Fanta." The product itself was crafted from available local ingredients, primarily food industry leftovers including whey (the liquid byproduct of cheese making) and apple pomace (the pulp remaining after apple juice extraction). This improvised beverage bore little resemblance to today's orange Fanta, but it kept the German Coca-Cola operation functioning through the war years, generating profits and maintaining the company's presence in the market. Post-War Transformation When World War II ended, The Coca-Cola Company regained control of its German subsidiary, including the Fanta formula, trademarks, and wartime profits. Initial production ceased in 1949, but the brand would return in a very different form. In 1955, production of a new orange-based Fanta formulation began in Naples, Italy. This Mediterranean relaunch established the fruit-forward identity that defines Fanta today. The Italian sunshine, the abundance of citrus fruits, and the cultural appreciation for refreshing drinks all shaped what Fanta would become. The Coca-Cola Company officially acquired the brand in 1960, beginning worldwide distribution that would eventually reach over 190 countries. From its wartime origins to global phenomenon, Fanta's journey represents one of the most remarkable transformations in beverage history. Fanta and The Coca-Cola Company Understanding Fanta's corporate context helps appreciate the brand's resources and reach. Coca-Cola Ownership Fanta is wholly owned by The Coca-Cola Company, the multinational beverage corporation headquartered in Atlanta, Georgia. Coca-Cola generated $45.7 billion in revenue in 2023, with profits of $10.7 billion, making it one of the world's largest and most valuable companies. As the second oldest brand in Coca-Cola's portfolio (after Coca-Cola itself), Fanta holds special historical significance within the company. This long heritage translates into sustained investment in product development, marketing, and distribution. Coca-Cola Europacific Partners In the UK and much of Europe, Fanta is bottled and distributed by Coca-Cola Europacific Partners (CCEP), one of the world's largest Coca-Cola bottlers. CCEP handles production, marketing, and distribution for Coca-Cola brands across Western Europe, Australia, and the Pacific region. This structure means UK-specific product decisions — including new flavour launches, reformulations, and promotional activities — often originate from CCEP's European operations, resulting in flavour availability that may differ from other markets. Fanta Products in the UK The UK Fanta range has expanded significantly in recent years, particularly in the Zero Sugar category as the brand responds to changing consumer preferences and the UK's Soft Drinks Industry Levy (sugar tax). Fanta Orange — The Classic Fanta Orange remains the brand's flagship product and Britain's favourite Fanta flavour. Described as bright, bubbly, and instantly refreshing, Fanta Orange is made with 100% natural flavours and real fruit juice. The product is caffeine-free, distinguishing it from cola-based alternatives. In 2017, the UK formulation was adjusted to reduce sugar content to 4.6g per 100ml — just below the 5g threshold that triggers the UK's sugary drink tax. This reformulation maintained the familiar taste whilst reducing the calorie content of regular Fanta Orange. The product appears across multiple formats: 330ml cans for single-serve consumption 500ml bottles for on-the-go refreshment 1.25-litre and 2-litre bottles for home consumption Multipack cans for bulk purchasing Various promotional and limited edition packaging Fanta Orange Zero Sugar For those wanting Fanta's iconic orange flavour without calories, Fanta Orange Zero Sugar provides the sugar-free alternative. In 2024, Coca-Cola Europacific Partners unveiled a reformulated Fanta Orange Zero with improved taste designed to more closely match regular Fanta Orange. The 2024 revamp also introduced bolder packaging design with clearer differentiation between regular and Zero Sugar variants. This visual refresh aims to help shoppers quickly identify their preferred option whilst maintaining the vibrant orange branding Fanta is known for. Fanta Grape Zero Sugar According to Coca-Cola Freestyle machine data — the interactive dispensers that allow consumers to mix custom drinks — Fanta Grape is the second most popular Fanta flavour in the UK after classic Orange. This consumer demand led to the official UK launch of Fanta Grape Zero Sugar. Now available nationwide in 330ml cans, 500ml bottles, 2-litre bottles, and multipacks, Fanta Grape Zero Sugar brings the bold purple grape flavour that fans had previously needed to import from other markets. Fanta Pineapple and Grapefruit (formerly Lilt) In February 2023, The Coca-Cola Company announced that Lilt — the beloved pineapple and grapefruit soft drink sold in the UK and Ireland — would be rebranded as Fanta Pineapple and Grapefruit. This change brought the "totally tropical" flavour combination under the Fanta umbrella. The product contains real pineapple and grapefruit juice, offering a distinctively different taste profile from orange-based Fantas. Whilst some Lilt loyalists mourned the brand name change, the product formulation remained essentially unchanged. New 2025 Zero Sugar Flavours Fanta continues expanding its UK range with three new Zero Sugar flavours launched in 2025: Fanta Apple Zero Sugar delivers a crisp, refreshing apple taste. Available in major retailers across Great Britain, this addition caters to consumers seeking fruit flavours beyond citrus. Fanta Raspberry Zero Sugar offers a tangy, refreshing experience. The berry flavour profile appeals to those who prefer sharper, more tart taste notes. Fanta Tutti Frutti Zero Sugar brings a limited edition offering mixing banana, peach, and pineapple flavours. Available from mid-March 2025 in 250ml cans, this nostalgic flavour evokes memories for those who remember Tutti Frutti from other markets. These Zero Sugar launches reflect both consumer demand for reduced-sugar options and the UK's regulatory environment that incentivises lower-sugar formulations. Limited Edition and Promotional Variants Fanta regularly releases limited edition flavours and promotional packaging. In 2024, the brand partnered with Warner Bros for the release of Beetlejuice Beetlejuice, featuring themed packaging designs. Such collaborations create collector appeal whilst generating marketing excitement. Shopping for Fanta in the UK Fanta's extensive distribution means finding products is straightforward, though prices vary significantly between retailers. Supermarket Availability All major UK supermarkets stock comprehensive Fanta ranges: Tesco typically offers the full range including multipacks, single bottles, and larger format bottles Sainsbury's stocks core flavours with regular promotional pricing Asda often features competitive multipack pricing Morrisons provides good availability across formats Waitrose and M&S carry selected premium formats Using Grocefully to compare Fanta prices across these retailers reveals often-substantial differences. A multipack priced at one retailer may cost significantly more elsewhere, making comparison shopping genuinely worthwhile. Convenience Retail Fanta appears extensively in convenience retail: Petrol station forecourts stock chilled single-serve formats Corner shops and newsagents offer grab-and-go options Express supermarket formats in urban areas Vending machines in various locations Convenience pricing typically exceeds supermarket pricing, sometimes dramatically. Planning ahead and buying from supermarkets offers better value for regular consumption. Online Grocery Online grocery shopping from Tesco, Sainsbury's, Asda, and others provides home delivery convenience. For heavy items like multipacks and large bottles, online shopping eliminates the burden of carrying drinks home. Price comparison through Grocefully covers online prices, helping identify whether delivery slots offer better value than in-store shopping. Understanding Fanta Pricing Several factors affect Fanta pricing in the UK market. The Sugar Tax Effect The UK's Soft Drinks Industry Levy, introduced in 2018, applies different tax rates based on sugar content. Drinks with more than 8g of sugar per 100ml incur the highest levy, while those below 5g per 100ml avoid the tax entirely. Regular Fanta Orange, reformulated to 4.6g per 100ml, falls just below the taxable threshold. This reformulation represented a strategic decision to maintain competitive pricing by avoiding the levy. Zero Sugar variants, containing no sugar, naturally avoid the tax entirely. This contributes to the growing range of Zero Sugar options, which can be priced similarly to regular variants whilst containing no taxable sugar. Format Pricing Different formats offer varying value per millilitre: Multipack cans typically provide best value per ml for regular consumption 2-litre bottles suit families and gatherings Single-serve formats (330ml cans, 500ml bottles) cost more per ml but suit on-the-go needs Convenience retail formats carry premium pricing for immediate consumption Calculating price per litre helps compare across formats and retailers. Promotional Cycles Soft drinks feature regularly in supermarket promotions. Multipacks frequently appear in "meal deal" bundles, while 2-litre bottles often feature in multi-buy offers. Understanding promotional cycles helps time purchases for maximum value. Grocefully tracks these promotions, helping identify when favoured formats reach optimal pricing. Fanta and Health Considerations Understanding Fanta's nutritional profile helps consumers make informed choices. Sugar Content Regular Fanta Orange contains 4.6g of sugar per 100ml — lower than many competing soft drinks but still representing meaningful sugar intake. A 330ml can contains approximately 15g of sugar, around a quarter of the recommended daily maximum for adults. Health guidance recommends limiting sugar-sweetened beverage consumption. For those wanting to enjoy Fanta regularly, Zero Sugar variants offer the taste without the sugar calories. Artificial Sweeteners Zero Sugar Fanta variants use artificial sweeteners to provide sweetness without calories. These typically include aspartame and acesulfame K, both approved for use in food and drink by UK and EU regulators. Some consumers prefer to avoid artificial sweeteners for various reasons. For these individuals, regular Fanta in moderation may be preferable to Zero Sugar alternatives. Caffeine-Free Unlike cola drinks, Fanta is caffeine-free across all variants. This makes it suitable for consumers avoiding caffeine, including children and those sensitive to stimulants. Natural Flavours Fanta Orange is made with 100% natural flavours and contains real fruit juice. This positions it favourably against some competing brands using entirely artificial flavourings. Practical Tips for Fanta Shoppers Maximise value when purchasing Fanta: Buy Multipacks for Regular Consumption For households that consume Fanta regularly, multipack cans offer the best per-unit value. Buying multipacks when prices are lowest (during promotions) and storing provides consistent savings. Compare Zero Sugar and Regular With reformulated regular Fanta containing reduced sugar and Zero Sugar variants containing artificial sweeteners, the choice depends on personal preferences. Both typically price similarly, so the decision becomes one of taste and health philosophy rather than cost. Watch for New Flavour Launches New Fanta flavours often launch with introductory promotional pricing. Early adoption during promotional periods offers good value whilst satisfying curiosity about new variants. Consider Store Brand Alternatives Supermarket own-brand orange fizzy drinks cost less than Fanta but differ in taste. For those primarily seeking refreshment rather than brand-specific flavour, own-brand alternatives stretch budgets further. Stock Up During Multi-Buy Offers When multipacks or large bottles appear in multi-buy promotions (common around summer months), buying extra makes sense given soft drinks' long shelf life. Fanta in British Culture Fanta has established itself as a fixture of British soft drink culture. Party and Celebration Staple Fanta appears at children's birthday parties, family barbecues, and social gatherings across Britain. The bright orange colour and fruity flavour make it a popular choice for occasions where alcohol isn't appropriate. School and Youth Association Generations of British children have grown up with Fanta as an occasional treat. The brand's playful marketing and vibrant imagery target younger consumers whilst remaining family-friendly. Mixer Applications Some consumers use Fanta as a cocktail mixer, though this application remains less common than with clear lemon-lime sodas. The orange flavour can complement certain spirits for fruit-forward mixed drinks. The Lilt Controversy The 2023 rebranding of Lilt to Fanta Pineapple and Grapefruit generated significant social media discussion. Lilt had been sold in the UK since 1975, building strong brand loyalty over nearly fifty years. The change to Fanta branding, whilst maintaining the same product formulation, upset some consumers attached to the Lilt name. This transition illustrates the consolidation strategy within Coca-Cola's brand portfolio, bringing diverse products under more recognised global umbrella brands. Environmental and Sustainability Considerations Like all beverage brands, Fanta faces increasing scrutiny regarding environmental impact. Packaging Fanta bottles are made from recyclable PET plastic, while cans are recyclable aluminium. Coca-Cola has committed to various sustainability targets including increasing recycled content in packaging and supporting collection and recycling infrastructure. Consumers can contribute by recycling empty Fanta packaging through appropriate streams — kerbside recycling for most councils or dedicated recycling points. Carbon Footprint Beverage production and distribution inevitably carries environmental costs. Coca-Cola publishes sustainability reports detailing efforts to reduce carbon emissions across operations. For environmentally-conscious consumers, reducing overall soft drink consumption and recycling packaging diligently represent the most impactful personal actions. Conclusion Fanta's journey from wartime improvisation to global brand represents one of the remarkable stories in beverage history. Today, UK consumers enjoy an expanding range of Fanta flavours, with growing Zero Sugar options catering to health-conscious preferences. The classic Fanta Orange remains the nation's favourite, but variants including Grape, Pineapple and Grapefruit, Apple, and Raspberry offer fruit flavour diversity. The brand's ongoing innovation ensures Fanta remains relevant to new generations whilst satisfying loyal longtime consumers. Using Grocefully to compare Fanta prices across UK supermarkets ensures you pay fair prices for these popular drinks. Price differences between retailers can be substantial, particularly on multipacks and larger formats where absolute price variations become meaningful. Whether you're grabbing a cold Fanta for immediate refreshment or stocking up for a summer barbecue, informed shopping makes your favourite fizzy drinks more affordable. The bright, bubbly taste of Fanta has refreshed Britain for generations — and with smart shopping, it can refresh your wallet too.