About Fever Tree
Fever-Tree stands as the world's leading premium mixer company, revolutionising the drinks industry since its founding in 2004 by bringing craft quality and natural ingredients to tonic waters and mixers. Created by Charles Rolls and Tim Warrillow with a simple belief that premium spirits deserve premium mixers, Fever-Tree has grown from a single Indian Tonic Water to a global brand sold in over 80 countries. Listed on the London Stock Exchange and manufactured in Somerset, Fever-Tree represents the pinnacle of British drinks innovation. The Fever-Tree story began when gin industry expert Charles Rolls and advertising executive Tim Warrillow shared a realisation: the finest spirits were being mixed with poor quality tonics full of artificial sweeteners and preservatives. Determined to create mixers worthy of premium spirits, they embarked on a quest for the perfect all-natural tonic water. Their journey took them to the Democratic Republic of the Congo, where they sourced quinine from the fever tree - the cinchona tree whose bark provides the distinctive tonic flavour. This expedition gave the company its name and established the commitment to sourcing the world's finest natural ingredients that defines Fever-Tree today. Following months of development and experimentation with different botanicals, Fever-Tree Indian Tonic Water launched in 2005. Initial listings in Selfridges and Waitrose demonstrated immediate appeal to quality-conscious consumers. The premium positioning resonated with the growing craft spirits movement, particularly the gin renaissance sweeping Britain. The company received venture capital investment from London and Lochside in 2006, providing resources for expansion. By 2007, Fever-Tree had launched in the United States and Spain. In 2008, UK distribution expanded with Sainsbury's and Tesco listings, bringing premium mixers to mainstream supermarket shoppers. Fever-Tree listed on the London Stock Exchange in 2014 under ticker symbol FEVR, valued at approximately £100 million at its initial public offering price of £1.00 per share. Tim Warrillow has served as CEO since that listing, guiding the company's continued growth. Co-founder Charles Rolls retired as non-executive deputy chairman in 2022. As a publicly traded company, Fever-Tree is not owned by a single entity but by a combination of institutional investors, private equity firms, and individual stakeholders. This public ownership structure has enabled significant investment in global expansion and product development. In September 2022, Fever-Tree acquired Powell and Mahoney mixers for $5.9 million as part of its US expansion strategy. This acquisition demonstrated continued ambition to grow internationally while maintaining premium positioning. Products are manufactured in Somerset, England, maintaining British production for this British-founded brand. The company works exclusively with naturally sourced ingredients from around the world, using no artificial flavourings or sweeteners. This commitment to quality ensures mixers that do justice to the world's finest spirits. The Tonic Water range represents Fever-Tree's heritage and expertise. Indian Tonic Water, the original product, uses quinine from the Democratic Republic of the Congo for authentic bitter notes. Mediterranean Tonic Water offers lighter, more floral character. Elderflower Tonic Water uses English countryside elderflower petals picked when most fragrant and distilled into oil for delicate floral sweetness. Light versions provide reduced-calorie options without artificial sweeteners. The Ginger range showcases Fever-Tree's ingredient expertise. Three diverse ginger varieties create remarkably deep, fresh, true ginger flavour. Premium Ginger Beer delivers bold, spicy character for Moscow Mules and Dark and Stormies. Ginger Ale provides gentler ginger notes for whisky highballs. Refreshingly Light Ginger Ale offers lower-calorie ginger mixing. Sodas and Sparklings extend mixing options beyond traditional tonic and ginger. Premium Soda Water provides clean carbonation for highballs. White Grape and Apricot Soda offers fruit-forward mixing. Pink Grapefruit Soda delivers citrus brightness. These products demonstrate innovation beyond core mixer categories. Cola represents Fever-Tree's approach to classic mixers. Developed using Madagascan vanilla specifically to complement dark spirits, this cola was created for whisky and rum rather than as a standalone drink. This spirits-first philosophy distinguishes Fever-Tree from conventional soft drinks. Cocktail Mixers simplify home cocktail making. Margarita Mixer and Passion Fruit Martini Mixer bring bartender-quality results to home entertaining. These products reflect growing consumer interest in cocktail culture. Fever-Tree products are widely available across UK supermarkets including Tesco, Sainsbury's, Asda, Morrisons, and Waitrose. Off-licences and specialist drinks retailers stock comprehensive ranges. Bars and restaurants throughout Britain serve Fever-Tree as their premium mixer choice. Comparing Fever-Tree to competitors like Schweppes, Fentimans, and supermarket own-brands, Fever-Tree occupies the premium position with uncompromising ingredient quality. Schweppes provides mainstream accessibility. Fentimans offers botanical expertise. Own-brands provide budget options. Fever-Tree's "If 3/4 of your drink is the mixer, mix with the best" philosophy commands premium pricing through demonstrable quality. For UK consumers seeking premium mixers made with natural ingredients from the world's leading mixer brand, Fever-Tree delivers craft quality that elevates any spirit. Whether mixing gin and tonics with Indian Tonic, Moscow Mules with Ginger Beer, or whisky highballs with Cola, Fever-Tree brings Somerset-made excellence to every drink. Using Grocefully to compare Fever-Tree prices across UK retailers ensures you find the best deals on the world's finest mixers.