About Filippo Berio
Filippo Berio: The UK's Favourite Olive Oil Since 1867 Introduction to Filippo Berio Filippo Berio stands as the UK's favourite olive oil brand, bringing over 150 years of Italian olive oil expertise to British kitchens. From its origins in the olive groves of Tuscany to market leadership in both the United Kingdom and United States, Filippo Berio represents the gold standard in accessible premium olive oil. The distinctive green bottles have become fixtures in British kitchens, offering extra virgin olive oil, regular olive oil, flavoured oils, balsamic vinegar, and authentic Ligurian pesto. Whether drizzling over salads, cooking Mediterranean dishes, or dipping fresh bread, Filippo Berio delivers the Italian quality that has made the brand a household name. At Grocefully, we help you compare Filippo Berio prices across UK supermarkets, ensuring you can stock your kitchen with quality Italian products at the best available prices. Whether you need extra virgin olive oil for salad dressings, regular olive oil for cooking, or pesto for quick pasta dishes, price comparison helps you find better value. The Filippo Berio Story: From Tuscan Hills to Global Brand Filippo Berio's history spans over 150 years of Italian olive oil craftsmanship. The Founder Filippo Berio was born on December 8th, 1829, in the Ligurian town of Oneglia, not far from Genoa on Italy's northwestern coast. A young Filippo moved with his family to Lucca, a province of Tuscany famous for its olive oils. Among the rolling Tuscan hills, Filippo Berio was inspired to pursue his passion and become an olive oil craftsman. The region's long tradition of olive cultivation and oil production provided the perfect environment for learning the art of quality olive oil. The Brand Begins Filippo Berio first sold oil under his name in Italy in 1850, establishing himself as a quality producer. An 1899 advertisement describes the company as "Casa fondata nel 1856 per l'esportazione del rinomato Olio d'Oliva di Lucca" — House founded in 1856 for the export of the renowned Olive Oil of Lucca. Founded officially in 1867, the Filippo Berio brand established itself at the beginning of the 20th century as the most widely exported Italian olive oil brand, famous throughout the world for the excellent flavour of its oils. SALOV Formation In 1919, a significant corporate development occurred. Thanks to the efforts of Filippo Berio's daughter, Albertina, and the commitment of several Tuscan industrialists including Giovanni Silvestrini and Dino Fontana, SALOV — Società Anonima Lucchese Olio e Vino — was founded. The primary objective was setting a recognised standard for quality olive oil throughout the world. SALOV would become the corporate entity behind the Filippo Berio brand, professionalising operations whilst maintaining the quality commitment established by the founder. In the early 1920s, SALOV opened the first modern production plant in Viareggio with a patented system for refining olive oil. By the 1930s, the company had established itself nationally and internationally, especially in the US market. Modern Manufacturing SALOV moved to Massarosa, staying in the province of Lucca where Filippo Berio founded the company. The Massarosa facility is now one of the most modern and technologically advanced olive oil production plants in Europe. SALOV has become one of the largest companies in the olive oil sector, with consolidated net revenue of approximately €518 million and 105 million litres sold in 2023. The scale demonstrates how Filippo Berio's small Tuscan operation grew into a global olive oil leader. Current Ownership In 2015, SALOV became part of Bright Food Group, a major Chinese food company. This ownership brought additional resources and distribution capabilities whilst the company maintains Italian production and the quality standards established over 150 years. The Filippo Berio brand is now exported worldwide to over 65 countries, holding market leadership positions in both the United States and the United Kingdom. The Filippo Berio Product Range Filippo Berio offers comprehensive olive oil and Italian food products. Extra Virgin Olive Oil The flagship product category represents Filippo Berio's expertise: Classic Extra Virgin Olive Oil: Crafted from select olives, offering vibrant notes of fresh grass and artichoke with subtle tomato undertones and a pleasantly bitter, gently spiced finish. Ideal for sauces, marinades, drizzling, and dipping. Organic Extra Virgin Olive Oil: Certified organic production for those seeking assurance about cultivation methods. Single Origin Extra Virgin: Premium oils from specific regions or estates, showcasing terroir characteristics. Extra Virgin Olive Oil Spray: Convenient spray format for controlled application in cooking and dressing. Extra virgin olive oil is cold-pressed from first-quality olives, preserving the full flavour and nutritional benefits that make EVOO the premium choice. Regular Olive Oil For cooking applications where high heat would diminish extra virgin qualities: Classic Olive Oil: Blended oil suitable for cooking at higher temperatures whilst retaining olive oil character. Mild & Light: A lighter-tasting option for those who prefer subtler flavour, suitable for baking and cooking where olive taste shouldn't dominate. These oils offer olive oil benefits for cooking applications where extra virgin's flavour compounds would be lost to heat. Flavoured Olive Oils Extra virgin oils infused with complementary flavours: Basil Extra Virgin Olive Oil: Herb-infused oil ready for Italian dishes Garlic Extra Virgin Olive Oil: Aromatic garlic flavour without peeling and chopping Chilli Extra Virgin Olive Oil: Heat-infused oil for spicy applications Flavoured oils provide convenience and consistent flavour profiles for specific culinary applications. Balsamic Vinegar Filippo Berio Balsamic Vinegar of Modena is made from specially selected grapes, with a unique flavour that perfectly complements their Extra Virgin Olive Oil. The two products together form the foundation of Italian-style dressings. Vinegar Products Beyond balsamic, Filippo Berio offers: Wine Vinegar: Traditional Italian wine vinegar for cooking and dressings Balsamic Glaze: Thickened balsamic for drizzling over finished dishes Pesto Produced in Liguria — the home of pesto — Filippo Berio pesto is bursting with the taste of Italian basil: Classic Basil Pesto: The traditional green pesto for pasta, bruschetta, and Italian cooking Sun-Dried Tomato Pesto: Red pesto variation with tomato intensity Other Pesto Varieties: Seasonal and specialty options Authentic Ligurian production ensures genuine Italian pesto character. Pasta Sauces Expanding beyond oils and vinegars, Filippo Berio offers Italian pasta sauces that complement their olive oil range. Olive Oil Quality and Sourcing Understanding Filippo Berio's approach to quality explains the brand's reputation. Multi-Origin Blending Filippo Berio olive oil is made from oil from Italy, Greece, Spain, and Tunisia. This multi-origin approach allows consistent flavour profiles by selecting the best oils from each harvest, rather than being limited to a single country's variable production. The blending expertise developed over 150 years ensures batch-to-batch consistency that consumers can rely upon. Tuscan Expertise Despite global sourcing, production and blending occur at the Massarosa facility in Tuscany, where generations of expertise inform quality decisions. The connection to Lucca province — where Filippo Berio learned his craft — continues through modern operations. Quality Standards 150 years of the highest possible standards go into every bottle. The SALOV commitment to setting recognised quality standards, established in 1919, continues through rigorous testing and quality control at one of Europe's most advanced olive oil facilities. Extra Virgin Certification Filippo Berio Extra Virgin Olive Oil meets the strict requirements for EVOO classification: cold-pressed, first pressing, with acidity below regulated thresholds and flavour characteristics that define extra virgin quality. Shopping for Filippo Berio in the UK As the UK's favourite olive oil brand, Filippo Berio enjoys comprehensive distribution. Supermarket Availability All major UK supermarkets stock Filippo Berio: Tesco carries the full range including oils, pesto, and vinegars Sainsbury's stocks comprehensive Filippo Berio products Asda offers Filippo Berio in their oils and Italian sections Morrisons includes the brand in their cooking oils aisle Waitrose provides Filippo Berio for quality-conscious shoppers Most supermarkets position Filippo Berio in the cooking oils section, with pesto and vinegar in Italian or world foods areas. Online Availability Amazon UK provides extensive Filippo Berio selection Supermarket websites offer home delivery FilippoBerio.co.uk offers direct purchase and gift options Specialist Italian food retailers stock the full range Online shopping provides access to the complete range, including products not always stocked locally. Wholesale and Foodservice Filippo Berio products are available through foodservice distributors for restaurant and catering use, reflecting the brand's professional-kitchen credibility. Understanding Filippo Berio Pricing Filippo Berio occupies the quality branded position in olive oil. Premium Mainstream Positioning Filippo Berio prices exceed budget olive oils but remain below boutique estate oils. This positioning offers quality and heritage at accessible prices — genuine extra virgin olive oil without specialist-shop prices. Bottle Size Economics Larger bottles typically offer better per-litre value. For regular olive oil users, buying larger formats reduces per-serving costs. EVOO vs Regular Extra virgin olive oil costs more than regular olive oil, reflecting the first-pressing, cold-pressed production requirements. For cooking at high heat, regular olive oil offers value without sacrificing the finished dish's quality. Product Category Pricing Different product categories have different pricing dynamics. Olive oil, pesto, and vinegar each respond to their own market conditions and promotional cycles. Promotional Opportunities Supermarkets regularly promote Filippo Berio products. Monitoring offers identifies opportunities to stock up on staples at reduced prices. Practical Tips for Filippo Berio Shoppers Match Oil to Use Extra virgin for dressings, finishing, and low-heat cooking Regular olive oil for higher-heat cooking Flavoured oils for specific applications Using the right oil for each purpose optimises both flavour and value. Compare Bottle Sizes Calculate per-litre costs across different bottle sizes. Larger bottles often offer better value for regular users, whilst smaller bottles suit occasional use or trying new products. Store Properly Olive oil degrades with light and heat exposure. Store in cool, dark conditions to maintain quality and flavour throughout use. Check Promotional Cycles Olive oil features in supermarket promotions. Stocking up during offers reduces average costs over time. Try the Range Beyond flagship EVOO, Filippo Berio offers pesto, vinegar, flavoured oils, and more. Trying the range may reveal useful additions to your kitchen staples. Filippo Berio in British Cooking Culture Filippo Berio has helped shape British attitudes to olive oil. The Mediterranean Diet Shift As British consumers embraced Mediterranean cooking and its associated health benefits, olive oil moved from specialist ingredient to kitchen staple. Filippo Berio's accessibility and consistent quality helped mainstream olive oil in UK households. Quality Expectation By establishing "UK's favourite olive oil" status, Filippo Berio set consumer expectations for what olive oil should deliver. The brand became a benchmark against which other oils are judged. Italian Cooking at Home Filippo Berio's pesto, oils, and vinegars enable Italian-style cooking at home. The complete product range supports authentic Mediterranean recipes without sourcing multiple specialty brands. Trusted Heritage The 150-year heritage provides assurance in a category where quality claims are difficult for consumers to verify. The Filippo Berio name has represented consistent quality across generations. Conclusion Filippo Berio's journey from a young Tuscan craftsman's passion in 1850 to global olive oil leadership demonstrates how quality focus builds lasting brand value. The commitment to excellence that Filippo Berio himself established continues through modern operations at one of Europe's most advanced olive oil facilities. Now part of the Bright Food Group whilst maintaining Italian production and Tuscan expertise, Filippo Berio combines 150 years of heritage with contemporary manufacturing capability. Market leadership in both the United Kingdom and United States validates the quality that has defined the brand since its founding. The comprehensive range — extra virgin and regular olive oils, flavoured oils, balsamic vinegar, and authentic Ligurian pesto — means Filippo Berio can serve virtually all Mediterranean cooking needs. The UK's favourite olive oil delivers Italian quality that has earned trust across generations. Using Grocefully to compare Filippo Berio prices across UK supermarkets helps find the best deals on these Italian kitchen staples. For households who appreciate quality olive oil with genuine heritage, Filippo Berio delivers 150 years of expertise — and smart shopping ensures that Italian quality costs as little as possible.