About Fish 4 Ever
Fish4Ever is the UK's most ethical canned fish brand, founded by Charles Redfern in 2000 and still family-run. They're the only UK tinned fish brand with B-Corp certification and the only one insisting on organic land ingredients like olive oil. Their strapline is "canned fish you can trust." The Fish4Ever range includes pole-and-line caught tuna (Great Taste Award 2025), Scottish herring, British mackerel, wild Alaskan salmon (never farmed), and new for 2025, designated origin Cornish Sardines. All fish is sourced from small-scale fishers using low-impact, traditional methods with near-zero bycatch. Fish4Ever's sustainability credentials are industry-leading: complete traceability via QR codes to individual small boats, "better than net zero" carbon policy with science-based targets, and no air miles for products. New vibrant Portuguese-inspired packaging launched in March 2025. Fish4Ever is available at Ocado, Whole Foods, Planet Organic, Abel & Cole, and independent health food stores. Compare prices on Grocefully for sustainable seafood options.























