About Flora
Flora has been a fixture in British kitchens since its launch as "the lighter, healthier way you want to eat today." Originally developed by a Lever Bros scientific team, Flora was marketed as a modern alternative to butter, and that positioning has evolved dramatically as the brand has embraced a fully plant-based future. In 2023, Flora achieved a significant milestone by removing dairy from its entire product range, making all Flora spreads fully plant-based. This followed the brand's reformulation journey after its 2018 spin-off from Unilever to Flora Food Group (formerly Upfield). The 2025 "Skip the Cow" campaign, featuring celebrity chef Gordon Ramsay as brand ambassador, emphasises Flora's commitment to plant-based cooking. Today's Flora range includes Flora Original for everyday spreading and cooking, Flora Light with reduced fat content, and Flora Buttery for those who prefer a richer taste. The ProActiv range contains plant sterols shown to actively lower cholesterol when consumed as part of a healthy diet. Flora UK products are now made from just 6 natural ingredients and packaged in innovative paper tubs. Flora Food Group operates in over 95 countries and reported €3.1 billion in sales in 2024, demonstrating strong global demand for plant-based alternatives to dairy butter. Sister brands include Violife dairy-free cheese and Bertolli. Compare Flora prices across Tesco, Sainsbury's, Asda, Morrisons and other UK supermarkets on Grocefully to find the best deals on plant-based spreads.


















