Foxs Products

Fox's Biscuits: Yorkshire's Finest Since 1853 Introduction to Fox's Biscuits Fox's Biscuits holds a cherished place in British biscuit culture, producing some of the nation's most beloved treats since 1853. From the iconic Party Rings that colour children's birthday parties to the indulgent Rocky chocolate bars and the satisfying crunch of Crunch Creams, Fox's has been making British teatimes special for over 170 years. With their philosophy of "more yum per crumb" — using liberal amounts of the best ingredients to create the tastiest possible products — Fox's has grown from a tiny Victorian bakery in northern England to one of the UK's leading biscuit brands. The distinctive orange packaging is recognised in biscuit aisles across the country, promising quality and taste that generations of families have come to trust. At Grocefully, we help you compare Fox's Biscuits prices across UK supermarkets, ensuring you can fill your biscuit tin with these Yorkshire classics at the best available prices. Whether you're stocking up on Party Rings for a celebration, treating yourself to Rocky bars, or selecting a seasonal assortment tin, price comparison helps you find better value. The Fox's Biscuits Story: From Victorian Bakery to British Institution Fox's history spans over 170 years of British biscuit making, rooted in West Yorkshire. Victorian Beginnings The company was founded in 1853 in a terraced house at 17 Whitaker Street, in Batley, West Yorkshire. Michael Spedding worked from his small bakehouse making "eatables" to sell at feasts and fairs held throughout the north of England. This modest beginning — one man making treats for local celebrations — established the foundation for what would become a national biscuit brand. The entrepreneurial spirit of Victorian England created many such businesses, but few would grow to Fox's scale. The Fox Family Name The Fox's name came through family connection rather than founding. Michael Spedding's daughter Hannah married Fred Ellis Fox in the late 1800s, and Fred took over the business in 1897. He renamed it F E Fox & Co — and that's where Fox's Biscuits gets its distinctive name. This family succession transformed a small bakery into a proper biscuit business, with Fred Ellis Fox's vision and the family name creating the identity that would endure for over a century. Twentieth Century Growth The business grew throughout the twentieth century, formalising its structure: 1960: The company became a limited company named Fox's Biscuits Factory expansion: The Batley site grew, with additional manufacturing at Kirkham (Wesham) in Lancashire The two-factory operation allowed Fox's to scale production whilst maintaining quality, producing enough biscuits to supply supermarkets nationwide whilst keeping West Yorkshire roots. Corporate Ownership Evolution Fox's ownership changed hands several times: 1977: Northern Foods purchased Fox's Biscuits, bringing the brand into a larger food group 2011: 2 Sisters Food Group acquired Fox's as part of its takeover of Northern Foods These corporate transitions brought resources and distribution capabilities that helped Fox's reach national prominence, though the brand identity and manufacturing heritage remained consistent. Ferrero Acquisition The significant recent development came in October 2020 when Ferrero — the Italian multinational behind Nutella, Ferrero Rocher, and Kinder — acquired Fox's Biscuits for £246 million. The transaction was conducted through CTH, a holding company fully owned by Ferrero's executive chairman Giovanni Ferrero. 2 Sisters sold the Batley and Kirkham manufacturing sites that produce Fox's branded products, retaining the Uttoxeter facility for own-label production. This acquisition brought Fox's into one of the world's leading confectionery companies, alongside chocolate giants and establishing exciting potential for the brand's future development. FBC UK: The Merger with Burton's In 2022, Fox's Biscuits merged with Burton's Biscuits, creating FBC UK and bringing two iconic British biscuit brands together. Burton's, known for Jammie Dodgers and Maryland Cookies, complements Fox's range, creating a comprehensive British biscuit portfolio under shared ownership. This merger positions FBC UK as a major force in UK biscuits, combining beloved brands with manufacturing capability and distribution strength. The Fox's Product Range Fox's offers comprehensive biscuit ranges from everyday favourites to special occasion assortments. Party Rings The colourful, ring-shaped biscuits with vibrant icing have become synonymous with children's parties and celebrations: Classic Party Rings: The original rings with their distinctive pastel icing patterns Party Rings Party Bucket: Larger format for party catering The bright colours and sweet taste make Party Rings irresistible to children — and nostalgic adults who remember them from childhood parties. Rocky The chocolate-covered biscuit bar represents Fox's entry into the indulgent snacking category: Rocky Chocolate: The original chocolate-covered wafer and biscuit bar Rocky Caramel: Adding caramel layers to the chocolate experience Rocky Orange: Limited edition citrus-chocolate combination Rocky Crispy Crunch: Adding crispy texture variations Rocky bars work equally well as lunchbox treats, afternoon snacks, or desk drawer reserves. Crunch Creams The sandwich biscuit range combines crisp biscuit layers with flavoured cream fillings: Golden Crunch Creams: Classic vanilla cream between golden biscuits Ginger Crunch Creams: Warming ginger cream for spice lovers The satisfying crunch and generous cream filling make these perfect for tea accompaniment. Viennese Premium-style biscuits with delicate, melt-in-the-mouth texture: Viennese Fingers: Classic butter-rich fingers Milk Chocolate Dipped Viennese: Half-coated in chocolate for indulgence Viennese Whirls: The swirled piped biscuits with jam centres The Viennese range represents Fox's more sophisticated offering, suitable for entertaining and gifting. Classic Bars Chocolate-covered biscuit bars in the traditional British format: Classic Bars: Individual wrapped bars for portion control and freshness Various flavours including milk chocolate and dark chocolate Jam Sandwich Creams Traditional British biscuits with jam and cream layers: Jam 'n' Cream: The nostalgic sandwich biscuit format Various jam flavours for different preferences Chocolatey Range Dedicated chocolate-focused biscuits: Chocolatey Rings: Ring-shaped biscuits with chocolate coating Triple Layered Biscuit Bars: Multi-layered chocolate treats Echo: Chocolate-covered biscuit bars Chunkie Cookies American-style cookies with generous chocolate chips: Chunkie Cookies: Thick, substantial cookies Various chocolate combinations Traditional Favourites Heritage biscuits continuing Victorian traditions: Malted Milk: Classic malted biscuits for tea dipping Sports Biscuits: Traditional shaped biscuits Crinkles: Distinctive crinkle-cut texture Seasonal Assortments Fox's produces assortment tins for Christmas, Easter, and other occasions: Seasonal tins featuring range selections Gift formats for presenting and sharing Special editions for celebrations Quality and Heritage Understanding Fox's approach explains consistent product quality. "More Yum Per Crumb" Fox's philosophy emphasises using liberal amounts of quality ingredients to create the tastiest possible products. This generous approach means more chocolate, richer cream fillings, and better base biscuits than economising would allow. Yorkshire Manufacturing Fox's biscuits are still made in Yorkshire at the Batley factory, maintaining the connection to the brand's origins. The Lancashire site at Kirkham (Wesham) provides additional capacity whilst keeping production in the North of England. This British manufacturing means fresh-from-factory products reaching UK shelves quickly, without extended international shipping affecting quality. Over 170 Years of Experience The accumulated expertise of over 170 years of biscuit making informs Fox's production. Recipes refined across generations, manufacturing processes perfected through experience, and understanding of British biscuit preferences developed over a century and a half. Export Quality Fox's biscuits are exported to Europe, North America, and Asia, demonstrating quality standards that meet international expectations whilst maintaining British character. Shopping for Fox's in the UK Fox's enjoys comprehensive UK distribution. Supermarket Availability All major UK supermarkets stock Fox's: Tesco carries comprehensive Fox's ranges Sainsbury's stocks the full product selection Asda offers Fox's biscuits in their biscuit aisle Morrisons includes Fox's across categories Waitrose provides Fox's for quality-conscious shoppers Most supermarkets position Fox's in the branded biscuits section, often alongside McVitie's and other major biscuit brands. Discount and Value Retailers B&M stocks Fox's including Rocky, Party Rings, and Chunky Cookies Poundland and other pound stores may carry selected products Home Bargains offers Fox's at competitive prices Online Availability Supermarket websites offer home delivery Amazon stocks Fox's for national delivery Specialist British food exporters serve overseas customers Seasonal Availability Christmas assortment tins appear in autumn Easter products arrive in early spring Party Rings availability increases around school holiday periods Understanding Fox's Pricing Fox's occupies the mainstream branded position in UK biscuits. Mid-Market Positioning Fox's prices typically fall between budget own-brand biscuits and premium imports. This positioning offers quality and brand trust at accessible prices. Pack Size Options Different pack sizes suit different needs — sharing packs for family consumption, multipack formats for lunchboxes, and single packs for individual treats. Promotional Cycles Supermarkets regularly promote biscuits, with Fox's featuring in multi-buy offers and price reductions. Monitoring promotions identifies best buying opportunities. Seasonal Premiums Assortment tins and seasonal products may carry premiums, though they often offer per-biscuit value compared to standard packs and include presentation value. Practical Tips for Fox's Shoppers Compare Across Retailers Fox's prices vary between supermarkets and change with promotions. Checking multiple sources identifies current best value. Check Promotional Offers Biscuits feature frequently in supermarket promotions. Multi-buy offers on Fox's can significantly reduce per-pack costs. Consider Pack Formats Match pack format to intended use — sharing packs for home biscuit tins, multipacks for lunchboxes, standard packs for regular consumption. Try the Range Fox's extensive range means many products to explore. Trying different options prevents biscuit fatigue and may reveal new favourites. Stock Up on Favourites Fox's products have reasonable shelf lives. Stocking up during promotions ensures favourite products remain available between shopping trips. Fox's in British Biscuit Culture Fox's holds a distinctive position in British biscuit traditions. Party Rings: The Children's Party Essential Party Rings have become iconic at British children's parties — the bright colours, fun ring shape, and sweet taste make them irresistible to young guests. For many British adults, Party Rings trigger childhood memories of birthday celebrations. Rocky: The Lunchbox Legend Rocky bars have been lunchbox staples for decades, providing the chocolate treat that made school lunches bearable. The individually wrapped format suits portion control whilst the chocolate indulgence rewards children (and adults) at snack time. Tea and Biscuits The British tradition of tea and biscuits finds perfect expression in Fox's range — from digestive-style options for dipping to cream-filled treats for special occasions. Christmas Traditions Fox's assortment tins feature in many British Christmas celebrations, sitting on sideboards throughout the festive period for guests to enjoy. The tradition of biscuit tins at Christmas has made Fox's seasonal products reliable gift options. Conclusion Fox's Biscuits' journey from Michael Spedding's Victorian bakehouse to Italian confectionery giant Ferrero demonstrates how quality and consistency build lasting brand value. The family name adopted in 1897 continues representing some of Britain's most beloved biscuits over 125 years later. Now part of FBC UK alongside Burton's Biscuits, Fox's benefits from combined strength whilst maintaining the Yorkshire heritage and "more yum per crumb" philosophy that built its reputation. The 2020 Ferrero acquisition brings global resources to a quintessentially British brand. With Party Rings colouring children's parties, Rocky bars filling lunchboxes, and Crunch Creams accompanying afternoon tea, Fox's serves multiple moments in British life. The comprehensive range — from everyday favourites to seasonal assortments — means Fox's can satisfy virtually any biscuit craving. Using Grocefully to compare Fox's Biscuits prices across UK supermarkets helps find the best deals on these Yorkshire classics. For households who appreciate quality British biscuits with genuine heritage, Fox's delivers over 170 years of biscuit-making expertise — and smart shopping ensures that biscuit tin stays full for less.