Fuel10k Products

Compare prices across 4 UK supermarkets

FUEL 10K Chocolate High Protein Milk Breakfast Drink
Save £0.20

FUEL 10K Chocolate High Protein Milk Breakfast Drink

330ml
£1.30

£0.45/100ml

Iceland logo
£1.30
FUEL 10K Chocolate High Fibre Vegan Oat Drink
Save £0.15

FUEL 10K Chocolate High Fibre Vegan Oat Drink

330ml
£1.35

£0.45/100ml

Asda logo
£1.35
Ocado logo
£1.50
FUEL10K Fudge Brownie 25g High Protein Breakfast Shake Drink
Save £0.01

FUEL10K Fudge Brownie 25g High Protein Breakfast Shake Drink

330ml
£1.89

£0.58/100ml

Asda logo
£1.89
Ocado logo
£1.90
FUEL10K Red Berry Multigrain Flakes High Protein Breakfast Cereal

FUEL10K Red Berry Multigrain Flakes High Protein Breakfast Cereal

350g
£2.50

£0.71/100g

Ocado logo
£2.50
FUEL 10K Salted Caramel Protein Porridge Oat Cereal Sachets
Save £0.25

FUEL 10K Salted Caramel Protein Porridge Oat Cereal Sachets

36g10 pack
£2.75

£0.83/100g

Asda logo
£2.75
Ocado logo
£3.00
FUEL10K High Protein Chocolate Oat Bars Multipack

FUEL10K High Protein Chocolate Oat Bars Multipack

45g3 pack
£2.24

£1.66/100g

Asda logo
£2.24
Ocado logo
£2.25
FUEL10K High Protein Peanut Oat Bar sMultipack

FUEL10K High Protein Peanut Oat Bar sMultipack

45g3 pack
£2.24

£1.66/100g

Asda logo
£2.24
Ocado logo
£2.25
FUEL10K Topped Salted Caramel Oat Bars Multipack

FUEL10K Topped Salted Caramel Oat Bars Multipack

45g3 pack
£2.24

£1.66/100g

Asda logo
£2.24
Ocado logo
£2.25
FUEL10K High Protein Roast Chicken Instant Noodles Snack Pot 87g

FUEL10K High Protein Roast Chicken Instant Noodles Snack Pot 87g

87g
£1.50

£1.72/100g

Iceland logo
£1.50
FUEL10K High Protein Sizzling Beef Instant Noodles Snack Pot 87g

FUEL10K High Protein Sizzling Beef Instant Noodles Snack Pot 87g

87g
£1.50

£1.72/100g

Iceland logo
£1.50
FUEL 10K Chocolate Protein Granola Cereal Pot
Save £0.10

FUEL 10K Chocolate Protein Granola Cereal Pot

70g
£1.25

£1.79/100g

Ocado logo
£1.25
Asda logo
£1.35
FUEL 10K Peanut Crunch Protein Granola Cereal Pot
Save £0.10

FUEL 10K Peanut Crunch Protein Granola Cereal Pot

70g
£1.25

£1.79/100g

Ocado logo
£1.25
Asda logo
£1.35
Fuel10k Roast Chicken Flavour Noodle Pot 87g

Fuel10k Roast Chicken Flavour Noodle Pot 87g

87g
£1.59

£1.83/100g

Morrisons logo
£1.59
FUEL 10K High Protein Salted Caramel Porridge Oat Cereal Pot
Save £0.05

FUEL 10K High Protein Salted Caramel Porridge Oat Cereal Pot

70g
£1.30

£1.93/100g

Iceland logo
£1.30
FUEL10K High Protein Super Berry Porridge Pot

FUEL10K High Protein Super Berry Porridge Pot

70g
£1.35

£1.93/100g

Ocado logo
£1.35
Asda logo
£1.35
FUEL10K High Protein Golden Syrup Porridge Pot
Save £0.10

FUEL10K High Protein Golden Syrup Porridge Pot

70g
£1.30

£1.93/100g

Iceland logo
£1.30
FUEL10K High Protein Apple & Cinnamon Porridge Pot

FUEL10K High Protein Apple & Cinnamon Porridge Pot

70g
£1.35

£1.93/100g

Ocado logo
£1.35
Asda logo
£1.35
FUEL10K High Protein Chocolate Porridge Pot
Save £0.10

FUEL10K High Protein Chocolate Porridge Pot

70g
£1.30

£1.93/100g

Iceland logo
£1.30
FUEL10K High Protein Double Chocolate Oat Muffin Pot
Save £0.10

FUEL10K High Protein Double Chocolate Oat Muffin Pot

52g
£1.30

£2.60/100g

Iceland logo
£1.30
Showing 19 of 42 products

About Fuel10k: Showing 19 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.

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About Fuel10k

FUEL10K is a B Corp certified breakfast brand founded in 2012 by Alex Matheson, Barney Mauleverer and Jason Kerr. Originally developed by UK distributor Fresh Marketing, the brand has grown to become a leading name in protein-enriched breakfast products, stocked in major retailers including Tesco, Sainsbury's, Morrisons and Asda. The range centres on high-protein breakfast solutions designed for active, busy lifestyles. Their protein-boosted granola combines wholegrain oats, wheat flakes and pumpkin seeds with added vitamins B1, B2, B3, B5, B6, B9, B12 and E. Popular flavours include Chocolate Chunks and Super Berry. The convenient porridge pots deliver 13g of protein using wholegrain rolled oats with real chocolate flakes or golden syrup—perfect for on-the-go breakfasts. Beyond cereals, FUEL10K offers high protein Flakes & Hoops, vitamin-boosted breakfast drinks, grab-and-go yogurt and granola pots, noodle pots, soups and even baking kits. The brand is committed to sustainability, focusing on reduced sugar content, less plastic packaging and responsibly sourced ingredients. In October 2023, FUEL10K was acquired by Premier Foods for £34 million, joining iconic British brands like Mr Kipling, Bisto and Ambrosia. The acquisition expanded Premier Foods' presence in the breakfast category whilst maintaining FUEL10K's focus on protein-rich, convenient nutrition. Compare FUEL10K prices across UK supermarkets with Grocefully to find the best deals on your favourite high-protein breakfast products.

FAQs

Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.

Our users save up to 30% on their total grocery bill. For a typical £100 weekly shop, that's up to £30 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, Asda, Sainsburys, Morrisons, Iceland, and Ocado. We're constantly adding new stores and will notify you when more become available. Note: Grocefully is an independent service and is not affiliated with, endorsed by, or a partner of any of these supermarkets.

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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

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Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.

No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.

Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.

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