About Guard
Guard Rice is a premium Pakistani basmati rice brand produced by Guard Agri, a division of the prestigious Guard Group of Companies. Established in 1948 and headquartered in Lahore, the Guard Group has grown into a diversified conglomerate with interests spanning manufacturing, automotive, and agriculture sectors. Guard Agri sources its basmati paddy exclusively from Punjab Province, Pakistan's renowned rice-growing region known as Kalar—the rice bowl of the country. The rice is irrigated by pure melting snow waters flowing down from the Himalayas, contributing to its exceptional quality. Their flagship Ultimate Basmati range, available in UK supermarkets, represents their finest extra-long grain rice. The company's meticulous production process includes aging the rice for up to two years to develop the authentic aroma and texture characteristic of true basmati. Guard Rice products include Ultimate Basmati, Supreme Basmati, Easy Cook Sella, Super Kernel, Brown Rice, and Tibar Basmati varieties, each crafted to meet different culinary preferences. At Grocefully, you can compare Guard Rice prices across UK supermarkets including Lidl, ensuring you find the best value on authentic Pakistani basmati rice. Guard's commitment to quality since 1948 makes it a trusted choice for households seeking genuine long-grain basmati with traditional flavour and aromatic character.
