About Hide and Seek
Hide & Seek is Parle's flagship premium chocolate chip biscuit brand, celebrated as India's best-moulded chocolate chip cookies. Part of Parle's aspirational Platina range alongside Milano and Nutricrunch, Hide & Seek has earned devotion from generations of biscuit lovers for its distinctive crunchy texture and generous chocolate chip content. What elevates Hide & Seek above ordinary chocolate biscuits is the use of the world's finest chocolate chips - real chocolate rather than cocoa-flavoured drops. Each cookie contains 23% chocolate including cocoa solids and cocoa butter, delivering an authentically rich chocolatey experience. The quality of these ingredients makes Hide & Seek stand out in the crowded biscuit market. The Hide & Seek range has expanded to include multiple varieties for different tastes. The original Chocolate Chip Cookies remain the bestseller, while the Black Bourbon offers a cream-filled sandwich biscuit experience. Made with wheat flour, premium chocolate, and edible vegetable oil, these biscuits satisfy both everyday snacking needs and special treat occasions. Now available at UK supermarkets including Asda, as well as Asian grocery stores and online retailers, Hide & Seek brings the taste of India's favourite premium biscuit to British consumers. For those familiar with classic Indian confectionery or discovering it for the first time, Hide & Seek delivers an indulgent chocolate biscuit experience at accessible prices.
