About HiP Chocolate
H!P (Happiness in Plants) is a pioneering British vegan chocolate brand that launched the UK's first oat milk chocolate range in December 2020. Founded by James Cadbury—great-great-great grandson of John Cadbury who founded the original Cadbury chocolate company—H!P represents the next generation of chocolate innovation, 200 years after his ancestor revolutionised the confectionery world. The idea emerged when the team noticed everyone arriving at work with oat milk lattes and adding oat milk to overnight oats, sparking curiosity about what oat milk might taste like in chocolate. The result is a smooth, creamy vegan chocolate that genuinely rivals traditional milk chocolate—something Cadbury identified as missing from the plant-based market, where dairy-free options often lacked satisfying taste and texture. H!P chocolate is handmade in the UK using sustainably-sourced single-origin Colombian cocoa from a family-owned business with over 100 years of cocoa-growing heritage. The brand claims 70% less CO₂ emissions compared to conventional chocolate and uses plastic-free, fully recyclable packaging with distinctive contemporary designs targeting younger, environmentally conscious consumers. Now a Certified B Corp, H!P has expanded from its original four flavours (Smooth & Creamy, Cookies & Cream, Salted Caramel, and Salty Pretzel) to a growing range. The brand proves that plant-based chocolate can deliver on taste while significantly reducing environmental impact—truly happiness in plants.


