Hovis Products

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About Hovis: Showing 3 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.

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About Hovis

Hovis is one of Britain's most iconic bread brands, with a heritage dating back to 1886 when miller Richard "Stoney" Smith created the original Hovis process at his mill in Stone, Staffordshire—patented on 6 October 1887. The distinctive name was coined in 1890 by London student Herbert Grime, who won £25 in a national competition by deriving it from the Latin phrase 'hominis vis' meaning "the strength of man." The brand's ownership has evolved through various corporate hands: becoming part of Rank Hovis McDougall (RHM) in 1962, acquired by Tomkins plc in 1992, sold to Doughty Hanson in 2000, then taken over by Premier Foods in 2007 for £1.2 billion. In 2014, Premier Foods formed a joint venture with The Gores Group before both sold their stakes to Leeds-based private equity firm Endless LLP in 2020. In 2025, Associated British Foods (parent of Kingsmill) announced plans to acquire Hovis for approximately £75 million, subject to CMA review. The Hovis range caters to every bread preference: classic white loaves, Tasty Wholemeal (high in fibre, source of vitamin B1), the popular Best of Both (equal white and wholemeal blend with added calcium), and Nimble (just 50 calories per slice). Recent 2024 launches include Farmhouse Batch White and Wholemeal with Oats, White n' Fibre (50% more fibre than standard white), and premium Signature White with sourdough. The Live Good range offers healthier options across the portfolio. Famous for its nostalgic "Boy on a Bike" TV advert set on Gold Hill in Shaftesbury, Hovis remains a staple on British tables. Compare Hovis prices across Tesco, Sainsbury's, Asda and other UK supermarkets with Grocefully.

FAQs

Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. We handle the complexity of split orders so you save money without any extra effort.

Our users save an average of 25-30% on their total grocery bill. For a typical £100 weekly shop, that's £20-25 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, and Iceland. We're constantly adding new stores and will notify you when more become available.

Grocefully is available wherever the supported supermarkets deliver. Simply enter your postcode when you sign up to check availability in your area.

Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.

Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.

No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.

Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.

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