About J2O
J2O is the UK's number one adult soft drink brand, offering premium fruit juice blends designed as a sophisticated alternative to alcohol. Launched in 1998 by Britvic (now Carlsberg Britvic), J2O revolutionised the soft drinks market by providing stylish, grown-up beverages for bars, clubs and social occasions. The clever name J2O is a playful pun on H₂O, the chemical formula for water, with the "J" representing juice to highlight its fruit-based essence. This witty branding reflects the drink's positioning as a premium, adult-focused soft drink rather than a children's beverage. J2O's signature range features sophisticated fruit blend combinations including Orange & Passion Fruit, Apple & Mango, Apple & Raspberry, and seasonal favourites like Grape & Kiwi and Winter Berries. In 2015, J2O Spritz was introduced, adding light, refreshing bubbles to the classic fruit flavours for those who prefer a sparkling option. The brand underwent a major relaunch in 2017 with an updated recipe and contemporary packaging design. In 2025, the Fizz range was relaunched with fuller carbonation in flavours like Apple & Watermelon and Pear & Raspberry, targeting festive and indulgent occasions. Following Carlsberg Group's £3.3 billion acquisition of Britvic in January 2025, J2O is now produced by Carlsberg Britvic, creating the world's biggest PepsiCo drink licenser. The brand remains committed to providing premium soft drink options for designated drivers, non-drinkers, and anyone wanting an upmarket alternative at social gatherings. Grocefully helps you compare J2O prices across Tesco, Sainsbury's, Asda, Morrisons and all major UK supermarkets.





















