About Kelloggs
Kellogg's is the world's leading breakfast cereal brand, founded on February 19, 1906, by Will Keith Kellogg in Battle Creek, Michigan as the Battle Creek Toasted Corn Flake Company. The brand's origin traces to the accidental invention of flaked cereal in the 1890s at the Battle Creek Sanitarium, where W.K. Kellogg worked alongside his brother John Harvey Kellogg. When John accidentally left wheat-berry dough overnight and sent it through rollers the following day, the resulting delicate flakes could be baked into a revolutionary new breakfast food. The company has undergone significant structural changes in recent years. On October 2, 2023, Kellogg's split into two companies: WK Kellogg Co (owning the North American cereal division) and Kellanova (owning snack brands like Pop-Tarts and Pringles alongside the international cereal division). In August 2024, Mars, Inc. agreed to acquire Kellanova for $36 billion. Subsequently, in 2025, Italian confectioner Ferrero Group completed a $3.1 billion acquisition of WK Kellogg Co, bringing iconic cereals including Corn Flakes, Froot Loops, Frosted Flakes, and Special K under Ferrero ownership. The UK holds special significance for Kellogg's. The company's largest factory globally is located at Trafford Park in Greater Manchester, which also serves as UK headquarters. Kellogg's expanded to the United Kingdom in the 1920s and has been a British breakfast staple for over a century. The brand held Royal Warrants from both Queen Elizabeth II and the Prince of Wales, reflecting its established position in British households. Kellogg's flagship product remains Corn Flakes, the original flaked cereal that started it all. The simple toasted corn formula has remained largely unchanged since 1906, offering a versatile breakfast base that can be enjoyed with cold milk, warm milk, or as an ingredient in recipes. The golden flakes represent breakfast in its purest form. Special K targets health-conscious consumers with lower-calorie options and protein-enriched variants. The range includes Original, Red Berries, and various flavoured options. The brand is often associated with weight management and healthy lifestyle choices, though it functions as a complete breakfast rather than a diet product. Crunchy Nut combines corn flakes with honey and peanut clusters, creating one of Kellogg's most indulgent cereals. The sweet, nutty combination has developed a devoted following since its 1980 UK launch. The tagline "The trouble is they taste too good" captures its moreish appeal. Rice Krispies, introduced in the 1920s, features the famous Snap, Crackle, and Pop characters. The puffed rice cereal is popular with children and forms the base for Rice Krispie Treats, a beloved no-bake recipe. Frosties (known as Frosted Flakes in the US) delivers sugar-coated corn flakes fronted by Tony the Tiger. Kellogg's cereals are available at all major UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons. Using Grocefully to compare Kellogg's prices across retailers ensures families find the best deals on these breakfast staples.