About Little Joe Scents
Little Joe is a premium car air freshener brand made in Italy, home to the world's finest fragrance producers. Each scent is individually crafted by Italian fragrance professionals using only the highest quality ingredients, delivering a luxurious in-car experience. Manufactured by DRIVE, a leading automotive perfume producer that creates fragrances for renowned car brands including Audi, Porsche, Hyundai, Renault, and Toyota, Little Joe brings professional-grade quality to consumer car care. In 2021, the company opened its own Italian production facility as part of Drive Int AG to ensure quality control throughout the manufacturing process. Little Joe's distinctive character design clips directly onto any A/C or air vent, providing continuous fragrance distribution for up to 45 days. The formula uses alcohol-free fragrance oil infused throughout a non-toxic polymer that releases scent slowly over time. The products are made with recycled plastic and recycled paper packaging, reflecting environmental responsibility. Popular Little Joe scents in UK supermarkets include Red Cherry with its classic sweet fruit aroma and Blue New Car capturing that fresh vehicle smell. Each air freshener works to minimise unpleasant odours while providing a pleasant, long-lasting fragrance. Compare Little Joe Scents car air fresheners across Asda and other UK retailers on Grocefully.

