About Lynx
Lynx is the United Kingdom's number one male fragrance brand, owned by Unilever and helping British males feel attractive and smell good since 1985. Known as Axe in most other countries, the brand was renamed Lynx for the UK and Ireland due to trademark issues when first introduced. Lynx Africa, the brand's flagship scent featuring squeezed mandarin and sandalwood, has become a cultural phenomenon in Britain, selling over 400 million units - equivalent to one for every person in the UK and Ireland five times over. The Lynx story began on 6 June 1983 when Axe debuted in France with three classically masculine variants: Musk, Amber, and Spice. The brand was inspired by another Unilever product, Impulse. After success in France and across Europe and Latin America, the brand expanded globally, reaching the US market in 2002. Today, Axe/Lynx fragrances are worn by men in more than 90 countries, making it the world's number one men's fragrance brand. The UK remains the second biggest market globally for the brand. Lynx Africa holds a special place in British culture as a "rite of passage for young guys," often featuring in Christmas gift sets and teenage grooming routines. The iconic scent has been reformulated and relaunched in 2024/2025 with improved longevity across all formats including body spray, roll-on, and shower gel. The relaunch introduces "no white marks" technology to the antiperspirant range, addressing a common consumer concern. The Lynx product range extends well beyond Africa to include numerous fragrance variants. Body sprays offer 48-hour high-definition freshness with dual-action, odour-busting zinc technology. The XXL format provides 72-hour protection in a larger 250ml can. Antiperspirant deodorants deliver sweat protection alongside fragrance. Shower gels, including the Energy Boost range, provide in-shower freshness. Roll-on deodorants offer a convenient application alternative. The Fine Fragrance Collection represents Lynx's premium tier, featuring body sprays with two times more odour-busting technology than standard products and 72-hour odour protection. These sophisticated scents target consumers seeking more refined fragrances while maintaining the brand's core appeal of confidence and attractiveness. Lynx demonstrates commitment to sustainability, with body sprays packaged in infinitely recyclable cans. The brand aims for all packaging to be recyclable or made with recycled materials by 2025, aligning with parent company Unilever's broader environmental initiatives. Popular Lynx variants available in the UK include Africa (mandarin and sandalwood), Attract, Dark Temptation (chocolate-inspired), Gold (oud wood and vanilla), Apollo, Excite, and numerous limited editions. Gift sets combining body spray and shower gel remain perennial bestsellers, particularly during Christmas and Father's Day. Lynx products are available at all major UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons, as well as health and beauty retailers like Boots and Superdrug. Discount retailers such as B&M, Home Bargains, and pound shops offer competitive pricing. Using Grocefully to compare Lynx prices across retailers ensures you find the best deals on these popular men's grooming essentials.













