About Magnum
Magnum is the UK's number one ice cream brand, renowned for its signature cracking Belgian chocolate coating and velvety smooth vanilla ice cream. Launched in 1989, Magnum revolutionised the ice cream market by creating the first premium handheld ice cream designed specifically for adults seeking indulgence and pleasure. The brand's origins trace back to Denmark in the late 1980s, where Mogens Vigh-Larsen developed the concept at Frisko. The breakthrough came when Belgian bio-engineer Geert Debevere solved the chocolate coating challenge by adding extra milk fat, creating the signature crack at first bite. Using Madagascar vanilla and chocolate crafted by Belgian pioneers, Magnum quickly expanded across Europe and worldwide. Today's UK range spans over 15 flavours including Classic, Almond, White Chocolate, Double Chocolate, and the innovative Vegan range launched in 2018. The 2024 mood-inspired Euphoria Pink Lemonade—featuring popping candy—became the UK's top new ice cream product launch. The Vegan Chill Blueberry Cookie offers plant-based indulgence without compromise. New Magnum Bon Bons provide bite-sized options in White Chocolate & Cookies, Gold Caramel Billionaire and Salted Caramel & Almond flavours. Following Unilever's December 2025 demerger, Magnum is now part of The Magnum Ice Cream Company (TMICC)—the world's largest ice cream company with €7.9 billion revenue and 21% market share. TMICC has committed £50 million to UK operations, boosting capacity by 25%. Compare Magnum prices across Tesco, Sainsbury's, Asda, Morrisons and more to find the best deals on your favourite indulgent ice cream.




















