About Miracle Gro
Miracle-Gro is the world's leading gardening brand with over 80 years of expertise in helping gardeners grow beautiful lawns and plants. The iconic water-soluble fertiliser was developed in 1944 after nurseryman Otto Stern's shipping problems led him to partner with advertising man Horace Hagedorn. They hired Rutgers University professor O. Wesley Davidson to create the formula that would revolutionise home gardening. The brand launched in the UK in 1990 and immediately transformed the market, with over a million British gardeners trying Miracle-Gro Plant Food in its first year. Consistently supported by television advertising, Miracle-Gro became the UK's number one gardening brand. In 1995, Miracle-Gro merged with The Scotts Company (founded 1868) to create the world's largest lawn and garden products manufacturer. Today's Miracle-Gro range includes complete 4-in-1 lawn treatments combining food, weed control and moss killer, plus specialist plant foods, compost, and soil improvers. The brand's UK operations were sold to Exponent Private Equity in 2017, though it continues as a billion-dollar global brand delighting gardeners across North America, Europe, Asia and Australia.


