About Muller
Müller: Britain's Favourite Yogurt Since 1987 Introduction to Müller Müller has transformed the British yogurt market since entering the UK in 1987, bringing German dairy expertise to British breakfast tables and lunchboxes. From the iconic Müller Corner with its ingenious "mix your own" design to the indulgent Müller Bliss and the classic comfort of Müller Rice, the brand has become a fixture in 78 percent of UK fridges. Now one of Britain's largest dairy companies, Müller employs around 12,000 people and sources milk from over 1,000 UK farms. The company's Shropshire-based operations produce not just yogurt but also milk, milkshakes, and desserts, serving millions of families every day. At Grocefully, we help you compare Müller prices across UK retailers, ensuring you can enjoy your favourite yogurt at the best available prices. Whether you prefer Müller Corner, Müller Light, Müller Rice, or Müller Bliss, price comparison helps you treat yourself for less. The Müller Story: From Bavarian Farm to British Kitchen Staple Müller's journey represents remarkable international dairy success. Bavarian Beginnings The company was established in 1896 by Ludwig Müller in Aretsried, a small village in Bavaria, Germany. Initially a small dairy farm, it operated locally for decades, gradually expanding operations whilst maintaining family ownership. This rural Bavarian heritage established the dairy expertise that would eventually transform British yogurt consumption. Theo Müller's Transformation In 1971, Theo Müller — grandson of the founder — took over as sole owner. Under his leadership, Müller transformed from a traditional dairy into a modern, innovative company. Theo Müller introduced innovative products and expanded into new markets, building the brand that would conquer British supermarket shelves. UK Market Entry In the 1980s, Müller began exporting products to other European countries, starting with the United Kingdom in 1987. The company's success in the UK market was driven by popular yogurt products marketed as a premium brand. This premium positioning set Müller apart from existing UK yogurt options, establishing the brand's quality credentials. Müller Corner Revolution Müller Corner (German: Joghurt mit der Ecke — literally "Yogurt with the Corner") launched in the 1980s and revolutionised how Britons consumed yogurt. The ingenious design featuring separated compartments allowed consumers to mix plain yogurt with fruit compote, cereal, or other toppings. This interactive format — preserving freshness whilst enabling customisation — distinguished Müller from competitors and became the brand's signature product. Three Decades of Corners Müller Corner has been in UK fridges for over 30 years. Multiple generations have grown up with the distinctive pot design, creating deep brand loyalty. The longevity demonstrates how genuine innovation sustains consumer preference across decades. Expansion Across Dairy Beyond yogurt, Müller expanded across dairy categories: Müller Milk & Ingredients: Major milk processing and distribution Müller Yogurt & Desserts: Core yogurt business plus desserts Licensed desserts: Chilled desserts and milkshakes under licence from Mondelēz International Private label: Supplying UK supermarket own-brand yogurt This diversification built Müller UK & Ireland into a comprehensive dairy operation. UK Manufacturing Scale Today, Müller Yogurt & Desserts operates from headquarters in Market Drayton, Shropshire, with additional plants in Telford and Minsterley. The dedicated, state-of-the-art yogurt facility supplies both branded and private label products. Sourcing milk from over 1,000 UK farms supports British agriculture whilst ensuring fresh, local ingredients. Market Position With yogurt in 78 percent of UK fridges and milk in 97 percent, there's an excellent chance any British household contains a Müller product. This market penetration reflects decades of quality delivery and consumer trust. Müller is one of the best-selling yogurt brands in the United Kingdom — a remarkable achievement for a German company that only entered the market in 1987. The Müller Product Range Müller offers comprehensive yogurt and dairy solutions. Müller Corner The signature range that changed British yogurt: Fruit Corner: Plain yogurt with attached fruit compote compartment. Mix your own for fresh-tasting fruit yogurt. Crunch Corner: Plain yogurt paired with cereal, chocolate balls, or biscuit pieces. Sweet, satisfying textures combine for dessert-like indulgence. Healthy Balance Corner: Lower sugar or reduced-fat options maintaining the Corner format. The Corner design preserves freshness — toppings stay crisp and separate until you're ready to mix. Various flavour combinations offer something for every preference. Müller Light Health-conscious yogurt without sacrifice: Zero percent fat and zero percent added sugar Full-flavoured despite reduced calories Flavours include strawberry, Greek Style Lemon, and chocolate varieties Müller Light positions as "your flavour saviour for every occasion" — proving healthy eating doesn't require bland options. Müller Rice Comfort snacking convenience: Rice pudding meets modern convenience Creamy, satisfying texture Enjoyable hot or cold Perfect anytime comfort Müller Rice represents "the ultimate comfort snack" — crafted to delight for any moment of the day. Müller Bliss Premium indulgence: Creamy textures and dessert-inspired flavours Layers of joy with fruity swirls and biscuit crunch Irresistibly smooth with velvet whip in every spoonful Mascarpone varieties offer sophisticated flavours Müller Bliss positions as "a world of indulgence" — yogurt elevated to dessert-level experience. Müller FRijj Milkshake convenience: Ready-to-drink flavoured milkshakes Various flavours for on-the-go enjoyment Chilled dairy drink format FRijj extends Müller's dairy expertise beyond spoonable products. Müller X Myprotein Fitness-focused dairy: High-protein yogurt collaboration with Myprotein Supports active lifestyles and fitness goals Protein-rich nutrition in convenient format This collaboration brings Müller's dairy expertise to the sports nutrition market. Müller Plant Based Dairy-free alternatives: Plant-based options for those avoiding dairy Alternative formulations maintaining Müller quality Serves growing flexitarian and vegan markets Plant-based offerings ensure Müller serves all consumers regardless of dietary requirements. Quality and Sourcing Understanding Müller's approach explains consumer trust. British Milk Sourcing Müller sources milk from over 1,000 farms across the UK. This local sourcing ensures: Fresh ingredients with short supply chains Support for British dairy farming Quality assurance through established relationships Traceability and supply security UK Manufacturing Shropshire-based production maintains British manufacturing. The Market Drayton, Telford, and Minsterley facilities employ thousands of UK workers whilst ensuring fresh products reach retailers quickly. Innovation Culture From the original Corner design to Müller Bliss and Myprotein collaborations, Müller consistently innovates. This culture keeps products relevant and exciting across changing consumer preferences. German Heritage, British Operations Müller combines German engineering and dairy expertise with deep UK market understanding. This dual heritage brings precision manufacturing to products tailored for British tastes. Shopping for Müller in the UK Müller enjoys universal UK distribution. Major Supermarkets Tesco: Comprehensive Müller range Sainsbury's: Full yogurt selection Morrisons: Müller Light and core ranges Asda: Wide Müller availability Iceland: Müller Rice, Corner, Light, and Bliss varieties Convenience Stores Co-op, Spar, and independent convenience stores stock popular Müller variants, enabling purchase throughout the day. Online Grocery Supermarket delivery services include complete Müller ranges. Trolley.co.uk lists 45 Müller yogurt products across 15 supermarkets. Understanding Müller Pricing Müller occupies mainstream branded positioning in yogurt. Brand Value Müller prices exceed supermarket own-label yogurt but remain accessible. The premium reflects brand recognition, consistent quality, and product innovation. Multipack Savings Four-pack, six-pack, and larger multipacks offer significant per-unit savings. For regular Müller consumers, multipacks represent sensible purchasing. Promotional Frequency Yogurt frequently features in supermarket promotions. Multi-buy offers and temporary reductions make stocking up worthwhile — particularly for longer-dated products like Müller Rice. Range Positioning Different ranges occupy different price points: Müller Light and Corner: Mainstream accessible Müller Bliss: Premium indulgent Müller X Myprotein: Specialist/fitness premium Choose according to both preference and budget priorities. Practical Tips for Müller Shoppers Choose by Occasion Match Müller products to usage: Breakfast: Müller Corner or Müller Light Lunch: Müller Corner or Müller Light for lunchbox Snack: Müller Rice for comfort Dessert: Müller Bliss for indulgence Post-workout: Müller X Myprotein Buy Multipacks Multipack pricing typically offers 20-30 percent savings over individual pots. Calculate weekly consumption and buy appropriate multipacks. Check Use-By Dates Fresh yogurt requires attention to use-by dates. Check dates before purchasing, particularly on promotional items that may be near expiry. Try Limited Editions Müller frequently releases limited edition flavours. These offer variety and often represent innovative flavour combinations worth experiencing. Compare with Own-Label When budget matters most, compare Müller with supermarket own-label yogurt. For everyday breakfast yogurt, own-label may suffice; for treats and indulgence, Müller's quality becomes worthwhile. Müller in British Food Culture Müller has shaped British yogurt consumption. Breakfast Revolution Müller helped establish yogurt as mainstream British breakfast. Before Müller's 1987 arrival, yogurt was relatively niche in British diets. Müller Corner's appeal helped normalise daily yogurt consumption. Lunchbox Staple Individual Müller pots became standard lunchbox items for children and adults. The portion size and sealed format suit packed lunch requirements perfectly. Dessert Alternative Müller Bliss and similar indulgent products position yogurt as dessert alternative — satisfying sweet cravings with perceived health benefits over traditional puddings. Dairy Category Leadership With presence in 78 percent of UK fridges, Müller has earned genuine household staple status. Few brands achieve such penetration across British homes. Conclusion From Ludwig Müller's 1896 Bavarian dairy farm to Britain's favourite yogurt brand, Müller demonstrates how quality and innovation build international success. The 1987 UK entry transformed British yogurt consumption, with Müller Corner's ingenious design winning hearts and taste buds across generations. Today's Müller UK & Ireland operation — 12,000 employees, 1,000 supplier farms, multiple manufacturing sites — represents major British food manufacturing. The range spanning Müller Corner through Müller Light to Müller Bliss serves every preference from health-conscious to indulgent. Whether you reach for Müller Corner's mix-your-own freshness, Müller Light's guilt-free flavour, Müller Rice's comfort, or Müller Bliss's velvet indulgence, you're choosing over a century of dairy expertise refined for British tastes. Using Grocefully to compare Müller prices across UK retailers helps you enjoy your favourite yogurt at the best available prices. For families who've welcomed Müller into their fridges, smart shopping ensures this daily pleasure costs as little as possible.