About Myprotein
Myprotein: Britain's Leading Sports Nutrition Brand Since 2004 Myprotein has grown from a Manchester garage startup with a £500 overdraft to become the world's leading online sports nutrition brand. Founded by Oliver Cookson in 2004 and now part of THG (The Hut Group), Myprotein delivers high-quality supplements at accessible prices to fitness enthusiasts across 56 international markets. At Grocefully, we help you compare Myprotein prices across UK retailers, ensuring you find the best deals on these popular supplements. From Garage to Global Brand The Myprotein story exemplifies British entrepreneurial success. Oliver Cookson, a keen weight trainer frustrated by the high prices of sports supplements, applied his web development knowledge to launch Myprotein in 2004. Working from a lock-up garage in Manchester with just a £500 overdraft, Cookson built the business from nothing. His vision was simple but powerful: provide high-quality sports nutrition at affordable prices. This direct-to-consumer approach eliminated middlemen and passed savings to customers. The business grew rapidly. Within years, Myprotein employed over fifty staff and sold products across the UK and Europe. The combination of quality products, competitive pricing, and effective online marketing resonated with the growing fitness community. In 2011, British e-commerce giant The Hut Group (THG) acquired Myprotein in a deal worth £58 million in cash plus shares. This acquisition provided resources for significant expansion whilst maintaining the brand's core proposition. Under THG ownership, Myprotein has expanded to 56 international markets. Japan saw exceptional growth of over 400% between 2017 and 2020, demonstrating global appeal for quality British sports nutrition. The Product Range Myprotein offers over 300 products across multiple categories, serving diverse fitness goals and dietary preferences. Impact Whey Protein The flagship Impact Whey Protein has been Myprotein's bestseller for over 20 years. Containing over 80% protein per serving, this high-quality whey undergoes testing for impurities to ensure quality and safety. Available in more than 50 flavours, Impact Whey caters to virtually every taste preference. From classic Chocolate and Vanilla to more adventurous options, the range ensures customers find something appealing. As the UK's number one premium whey protein by sales, Impact Whey represents the brand's core strength – quality protein at accessible prices. The combination of high protein content, flavour variety, and competitive pricing explains its enduring popularity. Clear Whey Protein Clear Whey offers a juicy, refreshing alternative to traditional creamy protein shakes. This innovative format appeals to those who prefer lighter, fruit-flavoured options, particularly in warmer weather or post-workout. Flavours like Orange & Mango and Peach Tea deliver protein without the thick, milkshake-like texture some find challenging. This product demonstrates Myprotein's innovation in addressing diverse consumer preferences. Impact Whey Isolate For those seeking maximum protein with minimal fats and carbohydrates, Impact Whey Isolate delivers over 90% protein content. The additional processing removes more lactose and fats, creating a leaner product. This option suits serious athletes with precise macronutrient targets, those with mild lactose sensitivity, or anyone prioritising protein content above all else. Impact Diet Whey Impact Diet Whey targets those using protein within weight management contexts. The formulation balances protein delivery with calorie consciousness, supporting those in caloric deficit whilst maintaining protein intake. Available in flavours including Chocolate, Strawberry Shortcake, and Cookies & Cream, Diet Whey makes protein supplementation compatible with weight loss goals. Creatine Creatine monohydrate remains one of the most researched and effective sports supplements. Myprotein's Impact Creatine provides this proven performance enhancer in convenient powder and capsule formats. Regular creatine supplementation supports strength, power, and high-intensity exercise performance. The straightforward, well-researched benefits make creatine a staple for serious trainers. Amino Acids and BCAAs Branched-chain amino acids (BCAAs) support muscle protein synthesis and recovery. Myprotein's Essential BCAA and other amino acid products address these needs in various formats. These supplements suit those training frequently who want additional recovery support beyond whole food protein intake. Pre-Workout Supplements Impact Pre-Workout provides energy, focus, and performance support for training sessions. The formulation combines caffeine with other performance ingredients for enhanced workout intensity. Various formulations address different preferences regarding stimulant intensity and specific performance goals. Protein Bars and Snacks Beyond powders, Myprotein offers extensive snack options for convenient protein intake. Protein Brownies deliver indulgent taste with meaningful protein content. Layered Protein Bars provide texture variety, whilst Pop Rolls offer another portable option. These products suit on-the-go nutrition needs – post-workout when shakes aren't practical, between meals, or whenever convenient protein benefits busy lifestyles. Myvegan Range Recognising growing demand for plant-based nutrition, the Myvegan brand within the Myprotein family provides vegan-friendly alternatives. Plant proteins, vegan protein bars, and other products ensure those following plant-based diets access quality sports nutrition without compromising their dietary choices. Myprotein at UK Retailers While Myprotein built its reputation online, the brand increasingly appears in physical retail. Boots Partnership Myprotein launched into over 1,200 Boots stores nationwide, representing the brand's biggest in-store partnership with a single retailer. This expansion reflects THG Nutrition's strategy to increase offline sales to 25% over the medium term. Boots stocks various Myprotein products including Clear Whey Protein, Impact Whey Protein, Essential BCAA, and snacks like Protein Brownies, Pop Rolls, and Layered Protein Bars. Significantly, some products available at Boots are exclusive to the retailer. Boots-exclusive sizes include Impact BCAA, Impact Creatine, and Impact Pre-Workout in 150g sizes, plus Impact Whey Isolate in 480g tubs. These smaller, plastic-tub formats differ from the bulk bags sold online but contain identical formulations. The Boots presence brings Myprotein to mainstream shoppers who might not visit specialist supplement retailers, expanding the brand's accessibility significantly. Amazon UK Amazon stocks extensive Myprotein ranges with various pack sizes and flavours. Prime delivery adds convenience for regular purchasers, whilst customer reviews help inform purchasing decisions. Myprotein.com The brand's own website typically offers the widest selection and frequently runs promotions. Sign-up discounts, bulk-buy savings, and seasonal sales often provide the best value for committed customers. Subscription options suit regular users, ensuring consistent supply whilst sometimes offering additional savings. Understanding Protein Supplementation Protein supplements complement rather than replace balanced diets. Understanding their role helps consumers use them effectively. Protein supports muscle repair and growth following exercise. While whole foods provide excellent protein sources, supplements offer convenience, precise portion control, and rapid absorption when timing matters. Daily protein requirements vary by body weight, activity level, and goals. Athletes and serious trainers typically require more protein than sedentary individuals. Supplements help achieve higher targets when whole food intake falls short. Timing considerations include post-workout consumption when muscles are primed for protein uptake, and spreading protein intake throughout the day rather than concentrating in few meals. Quality Considerations Myprotein products undergo testing for impurities, providing assurance regarding quality and safety. This testing matters in an industry where some manufacturers cut corners. Informed Sport certification on certain products provides additional assurance for competitive athletes subject to drug testing. This certification verifies products are free from substances banned in sport. Value and Savings Myprotein's founding principle – quality at affordable prices – continues driving the brand. Several approaches help customers maximise value. Larger sizes typically offer better per-serving value. Customers confident in flavour preferences benefit from bulk purchasing. Myprotein.com frequently runs promotional periods with significant discounts. Black Friday, Cyber Monday, and New Year sales traditionally offer substantial savings for stocking up. Comparing prices across retailers makes sense, as Boots and Amazon may price differently from myprotein.com depending on products and promotional timing. The Sports Nutrition Market The UK sports nutrition market has grown substantially, driven by broader fitness participation and growing understanding of nutrition's role in performance and recovery. Myprotein's accessible pricing helped democratise sports nutrition, making quality supplements affordable for recreational exercisers as well as serious athletes. This market positioning contributed significantly to the brand's growth. The rise of fitness influencers and social media has further expanded awareness, with many consumers now viewing protein supplementation as normal rather than niche behaviour. Storage and Usage Proper storage maintains product quality. Keep protein powders in cool, dry conditions with containers properly sealed. Exposure to moisture causes clumping and potential quality degradation. Follow serving recommendations on packaging. More isn't necessarily better – excess protein beyond requirements provides no additional benefit and may cause digestive discomfort. Mix powders according to instructions for best taste and texture. Blender bottles or shakers work well for most products, though some benefit from actual blenders. Conclusion From Oliver Cookson's Manchester garage to global presence across 56 markets, Myprotein has transformed sports nutrition accessibility. The brand's combination of quality products, extensive variety, and competitive pricing serves everyone from casual gym-goers to elite athletes. Whether you're seeking flagship Impact Whey Protein, innovative Clear Whey, convenient protein bars, or performance supplements like creatine and pre-workout, Myprotein's extensive range addresses diverse fitness goals. Compare Myprotein prices across UK retailers through Grocefully and fuel your fitness journey without overpaying for quality nutrition.