About Naked
Naked: Super Smoothies Packed with Fruit and Vitamins Introduction to Naked Naked smoothies deliver serious fruit nutrition in every bottle, packing multiple portions of fruit with added vitamins and no added sugar. From the iconic Green Machine with its spirulina-powered green goodness to the tropical Gold Machine, Naked has become synonymous with premium smoothies that taste as good as they look. Founded on a California beach in 1983 and now available in UK supermarkets nationwide, Naked brings American smoothie culture to British fridges. The distinctive clear bottles showcase real fruit blends, whilst the commitment to 100 percent recycled plastic bottles demonstrates environmental responsibility. At Grocefully, we help you compare Naked smoothie prices across UK retailers, ensuring you can enjoy premium fruit nutrition at the best available prices. Whether you love Green Machine, Gold Machine, or other super smoothie varieties, price comparison helps you get your fruit fix for less. The Naked Story: From Beach Blanket to Global Brand Naked's journey represents American entrepreneurial spirit at its finest. Santa Monica Beach Origins The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg. In those early days, Naked Juice was distributed "beach towel-to-beach towel" on Santa Monica Beach — as casual and Californian as it gets. The first production facility was Rosenberg's home in Santa Monica, where he made all the juices himself using fresh fruit. This hands-on approach established the quality that would define the brand. The "Naked" Name Rosenberg named his product "Naked Juice" because it contained no artificial colours or flavours — just pure fruit, stripped of anything unnecessary. This clean, honest positioning resonated with health-conscious Californians. He packed the juices in bottles and sold them directly to beachgoers, building a loyal following one customer at a time. Early Growth From backpack sales on the beach, Naked grew steadily. The authentic product and word-of-mouth reputation attracted broader distribution, eventually reaching stores beyond the Santa Monica shoreline. Ownership Transitions The brand changed hands several times: Chiquita subsidiary California Day-Fresh Foods owned Naked at one point North Castle Partners purchased Naked in 2000 from Chiquita and gave the brand a rebrand PepsiCo acquired Naked from North Castle Partners in 2007 PepsiCo Era In November 2006, PepsiCo announced plans to acquire Naked Juice. The acquisition, completed in 2007, was recognised as marking PepsiCo's shift towards health and wellness brands. At acquisition, Naked Juice had recorded annual sales of 150 million dollars within the US. Industry analysts noted the move was partly to compete with Coca-Cola's 2001 purchase of rival Odwalla. Under PepsiCo ownership, Naked operated as a wholly owned subsidiary. Due to PepsiCo's scale of existing distributors, Naked expanded to be sold in all 50 US states, Canada, and the UK. Current Ownership In 2021, PepsiCo sold Naked along with Tropicana, KeVita, and other beverage brands to private equity firm PAI Partners for 3.3 billion dollars. PepsiCo retained a 39 percent non-controlling stake. Today, Naked is owned by PAI Partners and operates as part of Tropicana Brands Group, continuing to produce the fruit-packed smoothies that built its reputation. The Naked Product Range Naked offers vitamin-boosted super smoothies packed with real fruit. Green Machine The flagship green smoothie: Contains 2 apples, half a banana, one-fifth kiwi, a slice of yellow peach, a dash of pineapple, and a hint of mango per bottle Vibrant green colour from chlorella, spirulina, and spinach powder Boosted with Vitamins C, B1, B2, B6, and E Vitamin B2 (riboflavin) contributes to reduction of tiredness and fatigue Vitamin B6 contributes to normal immune system function Green Machine delivers serious green nutrition whilst tasting of tropical fruit — a gateway to greens for those intimidated by vegetable-forward smoothies. Gold Machine Tropical sunshine in a bottle: Contains two and a half apples, one passionfruit, half guava, quarter orange, a dash of banana, and a dash of mango per bottle Boosted with Vitamins B1, B2, B6, C, and E No added sugar Tropical flavour profile Gold Machine appeals to those preferring classic tropical fruit flavours with vitamin benefits. Blue Machine Berry-powered nutrition: Blueberry-led formula with multiple fruits Vitamin boosted Deep purple-blue colour from real berries Rainbow Machine Multi-fruit variety: Combination of various fruits for balanced flavour Vitamin boosted Colourful blend Strawberry Banana Machine Classic combination: Traditional strawberry banana flavour profile Vitamin boosted Crowd-pleasing taste Pina Colada Machine Tropical escapism: Coconut and pineapple inspired flavour Vitamin boosted Holiday in a bottle Quality and Values Understanding Naked's approach explains consumer preference. Real Fruit Content Naked smoothies contain multiple servings of actual fruit per bottle. The ingredient lists read like recipes rather than chemical formulations — apples, bananas, mangoes, passionfruit. This real fruit focus distinguishes Naked from artificially flavoured alternatives. No Added Sugar Naked smoothies contain no added sugar. The sweetness comes entirely from the natural fruit sugars in the blended ingredients. This clean approach appeals to sugar-conscious consumers seeking natural options. Vitamin Boosted Added vitamins transform Naked from simple smoothie to functional nutrition: Vitamin C for immune support B Vitamins for energy metabolism Vitamin E for antioxidant benefits These additions provide genuine nutritional value beyond the fruit itself. 100% Recycled Bottles All Naked bottles are made from 100 percent recycled plastic and can be widely recycled. This commitment addresses environmental concerns about single-use plastic packaging. The clear bottles showcase the colourful contents whilst demonstrating sustainability commitment. Gluten-Free Naked smoothies are gluten-free, suitable for those with coeliac disease or gluten sensitivity seeking convenient nutrition. Shopping for Naked in the UK Naked enjoys strong UK supermarket distribution. Major Supermarkets Tesco: Green Machine Super Smoothie 750ml and other varieties Sainsbury's: Gold Machine and range selection Morrisons: Green Machine Super Smoothie with home delivery Convenience and Grab-and-Go Supermarket meal deal sections Convenience store chillers Service station shops Online Amazon UK offers full Naked range Supermarket delivery services include Naked Wholesale suppliers stock for trade Understanding Naked Pricing Naked occupies premium positioning in the smoothie market. Premium Product Naked prices significantly exceed standard fruit juices, reflecting real fruit content, vitamin fortification, and brand positioning. The premium represents genuine product quality. Size Options 300ml bottles suit individual consumption 750ml bottles offer better per-ml value for home use Per-serving economics favour larger formats for regular consumers. Promotional Opportunities Premium smoothies occasionally feature in supermarket meal deals or promotions. Watch for opportunities to try or stock up at reduced prices. Value Proposition Consider Naked's value versus alternatives: Multiple fruit portions per bottle Added vitamins No added sugar 100% recycled packaging The premium reflects genuine benefits rather than just branding. Practical Tips for Naked Shoppers Choose Your Machine Different Machines suit different preferences: Green Machine: Green nutrition gateway, tropical taste Gold Machine: Classic tropical, passionfruit-forward Blue Machine: Berry lovers Strawberry Banana: Traditional flavour Try Before Committing The 300ml bottles allow trying different varieties before committing to larger formats. Sample several Machines to find your favourite. Consider the 750ml For regular Green Machine or Gold Machine drinkers, 750ml bottles offer substantially better per-ml value than multiple 300ml purchases. Check Meal Deals Naked sometimes features in supermarket meal deals. If you're buying lunch anyway, check whether adding Naked represents good value. Store Cold Naked is a chilled product requiring refrigeration. Check use-by dates and store appropriately to maintain quality. Naked in British Smoothie Culture Naked has influenced British smoothie consumption. Premium Positioning Naked established that premium-priced smoothies could succeed in UK retail. The distinctive bottles and clear quality positioning created a category that others followed. Green Smoothie Normalisation Green Machine helped normalise green smoothies for mainstream British consumers. The approachable taste (despite the green colour) introduced greens-sceptics to vegetable-boosted drinks. On-the-Go Nutrition Naked fits busy lifestyle nutrition — grab a smoothie, get multiple fruit portions and vitamins without preparation. This convenience suits modern British life. American Wellness Import Like many American wellness trends, premium smoothies crossed the Atlantic successfully. Naked represents California health culture adapted for British supermarket shoppers. Conclusion From Jimmy Rosenberg selling homemade juice on Santa Monica Beach to a global brand available in UK supermarkets, Naked demonstrates how genuine quality and clean ingredients build lasting success. The "naked" principle — fruit without artificial additions — remains relevant decades after that 1983 beach launch. Green Machine's combination of real fruit, spirulina, and B vitamins delivers serious nutrition that tastes of tropical goodness rather than supplements. Gold Machine brings passionfruit sunshine to grey British mornings. Every Machine variant packs multiple fruit portions with added vitamins and no added sugar. The commitment to 100 percent recycled bottles addresses modern environmental concerns whilst maintaining the product quality that built the brand. Now under PAI Partners ownership as part of Tropicana Brands Group, Naked continues delivering California smoothie culture to British fridges. Using Grocefully to compare Naked smoothie prices across UK retailers helps you enjoy premium fruit nutrition at the best available prices. For smoothie lovers seeking real fruit, genuine vitamins, and no added sugar, Naked delivers the goods.