About Nerf
Nerf is Hasbro's iconic foam blaster brand that's been a household name since 1969. What began with a simple four-inch polyurethane foam ball designed for safe indoor play by Minnesota inventor Reyn Guyer has evolved into the world's leading action toy brand, generating approximately $400 million in annual revenue globally. The brand's journey from Parker Brothers through Kenner, Tonka, and finally to Hasbro in 1991 has seen constant innovation. The first foam dart blaster launched in 1992, and the N-Strike series introduced in 2003 established modern blaster features like tactical rails and customisation options. The brand won 'Best Action Toy' at UK Toy Fair 2014, cementing its dominance in active play. Today's Nerf range includes MicroShots - compact, collectible blasters featuring licensed themes like Minecraft (Ender Dragon, Guardian, Ghast characters). The Elite 2.0 series offers advanced performance, while the 2023 Pro series targets enthusiasts. With the famous slogan that's resonated since the 1990s, Nerf remains the ultimate choice for foam-firing fun.


