About Noughty
Noughty is a British vegan haircare brand founded in London in 2016 by Rachel Parsonage and Lorna Mitchell, friends of over twenty years with extensive beauty industry experience. The brand name is a playful twist on 'naughty', with the 'no' representing what Noughty products don't contain: no sulphates, no silicones, no parabens, and no petrochemicals. All Noughty products are formulated with up to 97% natural ingredients and are certified vegan by The Vegan Society and cruelty-free by Cruelty Free International's Leaping Bunny programme. Made in the UK, the range was created to prove that natural haircare could deliver salon-quality performance without compromising on ethics or environmental responsibility. Noughty launched exclusively in Superdrug in September 2016 and has since expanded globally, with teams now based in London, New York, and Los Angeles. The brand entered the US market through Ulta in 2017 and continues to grow internationally. Since launch, Noughty has won over 79 awards, shortlists, and accreditations, validating its position as a leading natural haircare brand. British shoppers can find Noughty products at UK supermarkets and beauty retailers. The range includes shampoos, conditioners, and treatments for various hair types and concerns, all maintaining the brand's commitment to high-performing natural formulas at accessible prices.























