About Ogx
OGX: Salon-Inspired Haircare for Every Hair Type Introduction to OGX OGX has transformed the accessible haircare market with its salon-inspired formulas that deliver professional results at high-street prices. From the iconic Argan Oil of Morocco collection to the strengthening Biotin & Collagen range, OGX offers specialised solutions for every hair type and concern — all featuring exotic ingredients and sulphate-free formulas that have earned recommendations from nine out of ten hairdressers. The distinctive OGX bottles have become fixtures in British bathrooms, offering the kind of ingredient-focused haircare previously associated with premium salon brands but available at supermarkets and high-street pharmacies. Each collection targets specific hair needs — whether that's adding shine, boosting volume, strengthening weak hair, or taming frizz. At Grocefully, we help you compare OGX prices across UK retailers, ensuring you can treat your hair to quality ingredients at the best available prices. Whether you're loyal to a specific OGX collection or exploring new formulas for your hair concerns, price comparison helps you find better value on this popular haircare brand. The OGX Story: From Proganix to Global Haircare Brand OGX's evolution reflects changing consumer expectations for accessible yet effective haircare. Florida Origins The brand that would become OGX was founded in 1987 by Todd Christopher in Clearwater, Florida. Originally named Proganix, the company created shampoos, conditioners, and other haircare products with a focus on quality ingredients and salon-inspired formulas. The Organix Era In 2006, the brand rebranded as Organix, reflecting the growing consumer interest in natural and organic beauty products. The Organix branding emphasised the brand's commitment to quality ingredients including natural oils, proteins, and plant extracts. The name change to OGX came in 2013 following a class action lawsuit settlement regarding the "organic" implications of the Organix name. The company paid $6.5 million into a consumer compensation fund and adopted the OGX branding — maintaining brand recognition whilst avoiding misleading organic claims. This transition demonstrated the brand's willingness to adapt whilst maintaining product quality and consumer trust. Investment and Growth In 2014, private equity firm The Carlyle Group invested $400 million for a 49 percent stake in Vogue International (OGX's parent company). This investment fuelled expansion and product development, positioning the brand for significant growth. Johnson & Johnson Acquisition The major corporate development came in 2016 when Johnson & Johnson Consumer Inc. agreed to acquire Vogue International from founder Todd Christopher and The Carlyle Group for $3.3 billion. This substantial valuation — reportedly returning four times The Carlyle Group's investment — demonstrated OGX's brand strength and market position. The acquisition brought OGX under the umbrella of one of the world's largest consumer healthcare companies, alongside established personal care brands like Neutrogena, Aveeno, and Clean & Clear. The transaction included OGX's full portfolio including the FX styling line and Maui Moisture haircare range. Competing bidders including Unilever, Henkel, and L'Oréal had reportedly shown interest, underlining OGX's desirability as an acquisition target. Today, OGX operates within Johnson & Johnson's consumer division, benefiting from global distribution capabilities whilst maintaining its distinctive brand identity and product approach. The OGX Product Philosophy OGX's approach to haircare distinguishes it from both budget alternatives and premium salon brands. Exotic Ingredient Focus Each OGX collection centres on key ingredients that address specific hair concerns: Natural oils (argan, coconut, keratin) provide nourishment and shine Proteins (keratin, biotin, collagen) strengthen and repair Plant extracts and botanical ingredients address specific needs The result is targeted haircare with ingredients consumers can understand and appreciate. Sulphate-Free Formulas OGX haircare features sulphate-free formulas proven to help nourish, strengthen and protect hair. Sulphate-free surfactants clean effectively without stripping hair of natural oils, making OGX suitable for colour-treated, damaged, or dry hair types. pH Balanced OGX offers pH balanced haircare collections that work with hair's natural chemistry rather than against it. Balanced pH helps maintain hair cuticle health and colour longevity. Paraben-Free Like many modern haircare brands, OGX formulas are paraben-free, responding to consumer preferences for cleaner ingredient lists. Professional Endorsement There is a reason nine out of ten hairdressers recommend OGX haircare — the professional formulas deliver salon-quality results that stylists recognise and trust. The OGX Product Range OGX offers comprehensive haircare collections targeting different hair types and concerns. Argan Oil Collections The Argan Oil of Morocco range represents OGX's most iconic collection: Argan Oil of Morocco Shampoo and Conditioner: The original formula rich in natural vitamin E and antioxidants, restoring strength to weakened hair for softness and shine. Argan Oil of Morocco Extra Strength: An intensified version for hair needing extra nourishment and repair. Argan Oil Penetrating Hair Oil: A concentrated treatment for shine and frizz control. The argan oil ingredient — sourced from Morocco — has become synonymous with haircare quality, and OGX helped popularise this ingredient in accessible products. Coconut Collections Multiple coconut-based ranges address different needs: Coconut Milk Shampoo and Conditioner: Nourishes hair with a combination of coconut milk, coconut water, and egg white proteins that add strength and elasticity. Coconut Miracle Oil: Intensive moisture for dry, damaged hair. Coconut Curls: Designed specifically for curly hair types, enhancing and defining natural curl patterns. Coconut's natural moisturising properties make it ideal for dry and damaged hair types. Keratin Collections Protein-focused ranges for strength and repair: Brazilian Keratin Therapy: Combines coconut oil, keratin proteins, avocado oil and cocoa butter to soften hair, leaving it manageable and shiny. Keratin Oil (Anti-Breakage): Formulated with keratin and argan oil to help prevent breakage, strengthen split ends and reduce frizz. Keratin Smoothing Oil: A smoothing formula for frizz-prone hair. Keratin — a protein naturally found in hair — helps repair and strengthen weakened strands. Biotin & Collagen Collection The Thick & Full+ Biotin & Collagen range targets fine, thin hair: Biotin & Collagen Shampoo and Conditioner: Helps plump and strengthen hair for fuller appearance. Biotin & Collagen Hair Treatment: Intensive strengthening for weak hair. These formulas appeal to those concerned about hair thinning or seeking volume. Additional Collections OGX's range extends further: Bond Protein Repair: Targets damaged hair at molecular level Rosemary Mint: Clarifying and strengthening for scalp health Purple Toning: For blonde and highlighted hair Rescue Fusions: Intensive repair treatments Fade-Defying Orchid Oil: For colour-treated hair Tea Tree Mint: Scalp-focused clarifying care This breadth means OGX can address virtually any hair concern within its product range. Product Types Beyond shampoos and conditioners, OGX offers: Hair Oils and Serums: Concentrated treatments for shine and frizz control Hair Masks and Treatments: Intensive weekly treatments Styling Products: Under the FX line for hold and finish Dry Shampoo: Refresh between washes Shopping for OGX in the UK OGX enjoys extensive UK retail distribution. Health and Beauty Retailers Boots stocks comprehensive OGX ranges with frequent promotional offers like "Buy 1 get 1 free on selected OGX" Superdrug offers the full OGX collection with Health & Beauty points Pharmacies often stock core OGX products Supermarket Availability Asda carries OGX in their health and beauty aisle Waitrose stocks OGX for quality-conscious shoppers Tesco offers OGX products Morrisons includes OGX in their haircare selection Value Retailers Poundland stocks selected OGX products at value prices Discount retailers may offer OGX at reduced prices Online Availability Amazon UK provides extensive OGX selection with customer reviews Supermarket and pharmacy websites offer home delivery Beautizone and similar specialist beauty retailers stock the full range Pricing typically ranges from £5-£9 for standard 385ml bottles, though promotional offers can significantly reduce costs. Understanding OGX Pricing OGX occupies the premium mass-market position in haircare. Positioned Above Budget Brands OGX prices exceed basic supermarket own-brand haircare but remain well below salon-exclusive brands. This "masstige" positioning offers quality ingredients at accessible prices. Ingredient Value The exotic ingredients in OGX formulas — argan oil, keratin proteins, coconut extracts — would cost significantly more in pure form. OGX delivers these ingredients in ready-to-use formulas at fraction of treatment costs. Promotional Opportunities Boots and Superdrug regularly run promotional offers on OGX — "Buy one get one free" and percentage discounts are common. Monitoring promotions and stocking up during offers maximises value. Collection Matching OGX recommends using matched shampoo and conditioner from the same collection for optimal results. Buying pairs during promotions ensures complete collection coverage. Practical Tips for OGX Shoppers Identify Your Hair Concern OGX's collection-based approach means choosing the right range matters. Identify your primary hair concern — shine, strength, volume, moisture, colour protection — and select the appropriate collection. Match Products Within Collections Shampoo and conditioner from the same OGX collection are formulated to work together. Mixing collections may reduce effectiveness. Check Retailer Promotions OGX features frequently in health and beauty retailer promotions. Checking current offers across Boots, Superdrug, and supermarkets identifies best current value. Consider Hair Treatments Beyond daily shampoo and conditioner, OGX hair oils and treatments provide intensive care. Adding these to your routine — perhaps weekly — extends results. Try Before Committing OGX's extensive range means your ideal products may require some exploration. Individual bottles allow testing before buying in bulk. Read the Labels Different OGX products suit different needs. Reading ingredient highlights and benefit claims helps match products to your specific requirements. Caring for Your Hair with OGX Getting the best results from OGX products: Proper Application Apply shampoo to wet hair, focusing on scalp where oil builds up. Massage gently to create lather, then rinse thoroughly. Apply conditioner to mid-lengths and ends, avoiding the scalp. Leave for 1-3 minutes as directed, then rinse. Treatment Use Hair oils and intensive treatments work best on towel-dried hair. Apply before heat styling for protection, or to dry hair for shine and frizz control. Frequency Sulphate-free formulas like OGX are gentle enough for frequent use, but hair doesn't always need daily washing. Find the frequency that works for your hair type. Heat Protection If heat styling, OGX treatments provide some protection, but dedicated heat protection products offer additional safeguarding. OGX in UK Haircare Culture OGX has earned its place in British bathrooms. Democratising Quality Haircare Before brands like OGX, ingredient-focused haircare generally meant salon prices. OGX helped demonstrate that quality ingredients and effective formulas could reach the high street. The Instagram Effect OGX's distinctive bottle designs and photogenic products suit social media sharing. The brand has benefited from organic consumer advocacy as users share their haircare routines. Professional Credibility The statistic that nine out of ten hairdressers recommend OGX provides professional validation that builds consumer confidence. Continuous Innovation Regular new collection launches keep the brand fresh and address emerging hair concerns and ingredient trends. Conclusion OGX's journey from Florida startup to Johnson & Johnson acquisition demonstrates how meeting genuine consumer needs creates brand value. The combination of salon-inspired formulas, exotic ingredients, and accessible pricing has earned OGX a permanent place in UK haircare. With collections addressing every hair type and concern — from the iconic Argan Oil of Morocco to strengthening Keratin and volumising Biotin & Collagen ranges — OGX offers targeted solutions previously available only from premium salon brands. The sulphate-free, pH balanced, paraben-free formulas reflect modern expectations for cleaner haircare. Widely available at Boots, Superdrug, supermarkets, and online retailers, OGX is easy to find across the UK. Regular promotional offers make quality haircare even more accessible. Using Grocefully to compare OGX prices across UK retailers helps find the best deals on this popular haircare brand. For those who want salon-quality ingredients without salon prices, OGX delivers professional results — and smart shopping ensures that hair-loving self-care costs as little as possible.