About Original Beans
Original Beans is the world's first and only climate-positive chocolate brand, founded in 2008 by Philipp Kauffmann, a WWF conservationist representing the 7th generation of a family of renowned nature explorers who originally coined the term "sustainability" in 1795. Every Original Beans bar contributes directly to rainforest regeneration through their pioneering One Bar: One Tree programme, which has planted over 2 million trees. What sets Original Beans apart is their commitment to sourcing the world's rarest cacao varieties. They have preserved seven heirloom and regional cacao types, some nearing extinction before they intervened. In Bolivia's Beni region, they harvest 100% wild cacao - the only such source globally. All their beans are grown in regenerative agroforestry systems across global biodiversity hotspots, with operations protecting over 27,908 hectares of rare rainforest. Original Beans' environmental credentials are unmatched in the chocolate industry. They've achieved over 15,000 tons of CO2 drawdown through their tree planting, saved 14,467 tons of CO2 through emissions optimization, and protected 2,800 hectares of dry forest in Peru. This comprehensive approach earned them the Chocolate Scorecard's Most Sustainable Chocolate Award 2024 and "Good Egg" industry leader status in 2023. Each Original Beans chocolate bar includes a unique tracking code that consumers can enter on their website to see exactly which nursery their trees were planted in. For ethical chocolate lovers seeking premium taste with genuine environmental impact, Original Beans represents the gold standard - where luxury indulgence meets rainforest regeneration.
