About Orly
ORLY is a legendary Los Angeles nail polish brand founded in 1975 by Jeff Pink, an immigrant entrepreneur who grew a small beauty supply shop in Tarzana into an internationally renowned beauty company. Pink named the brand after his wife Orly, and the company remains family-owned to this day, operating from a 135,000 square foot state-of-the-art factory and headquarters in Los Angeles with his children Ran, Tal, and Shanee Pink now involved in the business. ORLY's claim to fame extends beyond quality nail polish to a revolutionary beauty invention: the French Manicure. In 1977, a Hollywood producer approached Jeff Pink with a problem: screen actresses needed their polish changed between every wardrobe change, creating costly delays. Pink developed "The Natural Nail Look," a beautiful, natural style that complemented any outfit colour. When the look hit Paris runways in 1978, Pink gave it the perfect name: the French Manicure. The style gained mainstream popularity when Barbra Streisand wore it on Johnny Carson's talk show, cementing its place in beauty history. The brand has continued to innovate with products like ORLY Breathable, a revolutionary 4-in-1 nail treatment and colour system. This advanced formula combines colour, treatment, topcoat, and basecoat in one application, with breathable technology that allows oxygen and moisture to reach the nail, promoting nail health during wear. Popular Breathable shades include Almond Milk, Just Breathe, Happy & Healthy, Nourishing Nude, and The Antidote, offering treatment benefits alongside salon-quality colour. Beyond Breathable, ORLY's range includes classic nail colours like Kiss The Bride, Pink Chocolate, and Rage, plus professional nail treatments including Nailtrition growth treatment, Nail Defense strengthener, and Calcium Boost. The Breathable Cuticle Oil extends care beyond polish. Available at UK retailers including Ocado, ORLY brings Hollywood heritage and genuine nail care innovation to British consumers, honouring its 'Made in L.A.' roots whilst serving the global beauty community.


















