About Paw Patrol
PAW Patrol is the top preschool franchise in both the UK and US, maintaining that position since 2016 according to NPD Group market research. Created by Spin Master Entertainment and broadcast on Nickelodeon, the animated series follows a team of rescue dogs led by a boy named Ryder, with each pup having a unique skill set and vehicle. The brand represents a multibillion-dollar business for Paramount Global. The show airs regularly on Nick Jr. and Milkshake! in the UK, with content also streaming on Paramount+. The partnership between Nickelodeon and Spin Master gave retailers confidence in stocking merchandise from launch, as the show was developed with merchandise in mind—making licensing a more straightforward proposition. In the UK, PAW Patrol licensed products span virtually every category imaginable: toys and games (action figures, vehicles, playsets), apparel, food and beverages, health and beauty products, school supplies, bedroom accessories, and more. Following a major above-the-line campaign on Nick Jr. in late 2024, UK sales increased across all product categories, with PAW Patrol outperforming the overall infant/preschool category in early 2025. The franchise continues to expand with theatrical releases—including "A PAW Patrol Christmas" in UK cinemas during 2025—and a third feature film announced. PAW Patrol Live is touring the UK in 2025 with "The Great Pirate Adventure," and Merlin Entertainments is creating a dedicated PAW Patrol Land in a UK theme park. UK grocery products include themed snacks, drinks, lunchbox items, toiletries, and novelty foods designed to appeal to preschool children. The recognisable characters—Chase, Marshall, Skye, Rubble, Rocky, and Zuma—appear across packaging. PAW Patrol products are available at UK supermarkets and toy retailers. Compare prices with Grocefully.






















