About Quaker
Quaker stands as one of the world's most trusted oat and breakfast brands, delivering wholesome nutrition to families for nearly 150 years. Owned by PepsiCo since 2001, Quaker offers a comprehensive range of porridge oats, instant oatmeal, granola bars, rice cakes, and other breakfast products that have become staples in British kitchens. The iconic Quaker man logo is recognised globally as a symbol of quality and honest value, making Quaker the go-to choice for health-conscious consumers seeking nutritious breakfast options. The Quaker story began in 1877 when the Quaker Mill Company was founded in Ravenna, Ohio. In 1881, businessman Henry Crowell acquired the company and launched a pioneering national advertising campaign that would transform how Americans viewed breakfast cereals. The Quaker name was chosen as a symbol of good quality and honest value, with both former owners Henry Seymour and William Heston claiming credit for selecting the distinctive name. The famous "Quaker man" trademark became the first registered trademark for a breakfast cereal, filed with the U.S. Patent Office as "a figure of a man in Quaker garb." In 1901, the modern Quaker Oats Company was founded through the merger of four oat mills: Quaker Mill Company in Ravenna, Ohio; a Cedar Rapids, Iowa cereal mill owned by John Stuart, Robert Stuart, and George Douglas; German Mills American Oatmeal Company in Akron, Ohio; and Rob Lewis & Co. American Oats and Barley Oatmeal Corporation. This consolidation created a powerful national brand with the resources to expand distribution and marketing efforts. The iconic cylindrical oats package made its first appearance in 1915, becoming one of the most recognisable packages in grocery history. Quaker continued to innovate throughout the 20th century. The introduction of Quaker Instant Oatmeal revolutionised breakfast convenience, with Maple & Brown Sugar becoming the first instant oatmeal flavour. This innovation made hot oatmeal accessible to time-pressed consumers who previously found traditional porridge too slow to prepare. The brand also achieved a significant health milestone when it introduced the first food-specific heart health claim approved by the FDA, appearing on qualifying Quaker oatmeal cereals. In August 2001, PepsiCo completed its $14 billion acquisition of The Quaker Oats Company, primarily motivated by the desire to acquire Gatorade and gain entry into the sports beverage market. This merger created a $25 billion food and beverage company and made PepsiCo the undisputed leader in sports drinks. However, the Quaker brand remained valuable in its own right, adding beloved breakfast products to PepsiCo's portfolio. Today, Quaker operates as Quaker Foods and Beverages within the PepsiCo family. The Quaker product range in the UK encompasses various oat-based products suited to different breakfast occasions and preparation preferences. Traditional Quaker Oats provide the foundation for homemade porridge, available in various sizes for different household needs. These rolled oats offer versatility for cooking, baking, and overnight oats preparation. Quaker Oat So Simple revolutionised the UK instant porridge market, offering quick-cook sachets in numerous flavours. Original, Golden Syrup, Apple & Blueberry, Honey, and seasonal varieties provide choice for every palate. Simply add hot water or milk for ready-in-minutes porridge that fits the busiest mornings. The convenient portion-controlled sachets help manage both preparation and nutritional intake. Porridge pots and cups provide grab-and-go convenience for office breakfasts and travel. Just add hot water directly to the pot, stir, and enjoy. These single-serve formats have become particularly popular with commuters and workers seeking healthier breakfast alternatives to pastries or missed meals entirely. Beyond porridge, Quaker offers a range of cereal bars, granola bars, and snack products. Chewy granola bars provide mid-morning or afternoon snacking options with oat-based nutrition. Rice cakes offer low-calorie snacking alternatives. These products extend the Quaker brand beyond breakfast into all-day snacking occasions. Quaker oats are celebrated for their heart health benefits. Oats contain beta-glucan, a soluble fibre that has been shown to help reduce cholesterol as part of a healthy diet. This scientific backing has made Quaker a trusted choice for consumers managing heart health and cholesterol levels. The brand's association with health extends back decades, predating modern functional food marketing. The familiar Quaker man logo has remained remarkably consistent over the brand's history, though refined periodically for contemporary packaging. This consistency builds trust and recognition that few food brands can match. The wholesome, honest positioning established by early marketers continues to resonate with modern consumers seeking authentic, nutritious foods. Quaker products are widely available across UK retailers. Major supermarkets including Tesco, Sainsbury's, Asda, Morrisons, and Waitrose stock comprehensive ranges in their cereal and breakfast aisles. Convenience stores carry core products for impulse purchases. Online grocery platforms ensure home delivery availability. The brand's market leadership ensures excellent availability wherever consumers shop. When comparing Quaker to competitors like Jordans, Flahavan's, and supermarket own-brands, each serves different needs. Quaker offers the widest range and greatest brand recognition. Jordans emphasises premium, country-style positioning. Flahavan's highlights Irish heritage. Own-brands provide budget alternatives. For range, convenience options, and trusted quality, Quaker leads the UK oats market. For UK shoppers seeking nutritious breakfast options that combine convenience with genuine health benefits, Quaker delivers the trusted quality that has made it a household name for nearly 150 years. Whether preparing traditional porridge, grabbing quick instant oats, or snacking on granola bars, Quaker provides oat-based nutrition for every occasion. Using Grocefully to compare Quaker prices across UK retailers ensures you find the best deals on these breakfast essentials.