About Shark
Shark is the UK's best-selling vacuum cleaner brand, part of global product design company SharkNinja. Founded in 2007 by Mark Rosenzweig with the revolutionary launch of No-Loss-of-Suction vacuum technology, Shark has transformed home cleaning with innovative, powerful, and versatile products. SharkNinja's origins trace back to 1994 when Rosenzweig's family business, Euro-Pro Operating LLC, developed steam cleaners and upright vacuums. The company moved headquarters from Montreal to Needham, Massachusetts in 2003, and the Shark brand launched in 2007. SharkNinja entered the UK market in 2013, quickly rising to become the country's leading vacuum brand. Shark's cordless vacuum range represents the pinnacle of cord-free cleaning technology. The Stratos series features advanced floor detection and powerful suction, while the PowerPro range includes Anti Hair Wrap technology to prevent hair tangles - perfect for pet owners. Handheld models like the Pet HandVac offer portable cleaning power for quick clean-ups, car interiors, and hard-to-reach areas. Key technologies across the Shark range include DuoClean heads (two brush rolls in one head for deep cleaning), Anti Hair Wrap (self-cleaning brush rolls), FlexBreeze (suction that adjusts to floor type), and MultiFLEX (bendable wand for reaching under furniture). These innovations address real cleaning challenges while maintaining powerful suction throughout the clean. SharkNinja has grown from under $250 million in net sales in 2008 to over $4.3 billion in 2023, with the Shark brand expanding beyond vacuums into steam mops, air purifiers, hair dryers, and beauty products. The company's commitment to premium household products has established Shark as a trusted name in British homes.


