About Shield
Shield is a classic British soap brand with a heritage stretching back to 1976 when it was launched by Unilever as a high-quality deodorising soap. For over four decades, Shield has been a trusted name in UK bathrooms, offering reliable cleansing with long-lasting freshness that protects against body odour throughout the day. The brand's journey took a significant turn in March 2004 when Ceuta Healthcare Ltd acquired Shield from Unilever. Under Ceuta Healthcare's stewardship, the brand has continued to serve its loyal customer base while maintaining the quality and effectiveness that made Shield a household name in the first place. Shield soap is formulated as a deodorising bar, combining effective cleansing with odour protection. The Fresh Aqua variant, available in UK supermarkets, delivers a clean, refreshing scent that leaves skin feeling fresh and protected. Each bar is designed to provide thorough cleansing while its deodorising formula helps control body odour. The distinctive multipacks - typically four 115g bars - offer excellent value for families and households seeking a reliable everyday soap. Shield's straightforward approach to personal hygiene has earned it a dedicated following among consumers who appreciate no-nonsense products that deliver on their promises. While the brand name Shield is also used for deodorant products in other markets (notably South Africa, where Unilever sells its Rexona deodorant as Shield), in the UK context Shield refers specifically to this heritage soap brand now operated by Ceuta Healthcare from their Bournemouth headquarters. UK shoppers can find Shield soap at major supermarkets including Morrisons and Asda, continuing the brand's tradition of accessible, affordable personal care that has served British families for nearly five decades.