About Sides
Sides is the hugely successful fried chicken brand created by The Sidemen, Britain's most popular YouTube group with over 84.5 million combined subscribers. Launched in November 2021 as a cloud kitchen concept, Sides has rapidly grown into a multi-channel food brand with restaurant locations, delivery options, and frozen retail products available in UK supermarkets. The brand was founded by the seven members of The Sidemen: KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and Wroetoshaw. Together they developed an accessible menu featuring signature chicken wings, tenders, and strips alongside loaded sides like waffle fries, chilli poppers, and mac and cheese bites. In 2024, Sides expanded into UK grocery retail through a partnership with Iceland, bringing their signature fried chicken range to home freezers. The brand has also partnered with New World Foods (part of Valeo Foods) to launch Sides Strips, a meat snacking range, and with Brakes to create a premium ice cream collection featuring flavours like Marshmallow Cake, Chocolate Brownie Fudge Cake, and Cookies & Cream Cookie. With ambitious expansion plans targeting 14 UK stores and £200m revenue by 2026, plus international growth starting with Singapore, Sides has become one of Britain's fastest-growing food brands. UK shoppers can find Sides frozen products at Iceland and through Grocefully to compare prices across retailers.

















