About Smug
Smug Dairy is a pioneering British brand creating innovative blended dairy products that combine traditional dairy with oats to reduce environmental impact. Designed for flexitarians and conscious consumers, Smug offers a middle ground between full dairy and plant-based alternatives, delivering familiar taste with a smaller carbon footprint. The brand's range includes Blended Oat & Dairy Cheddar in block, sliced, and grated formats, making it versatile for sandwiches, cooking, and topping dishes. Their Oat & Dairy Butter comes in both spreadable and salted block varieties, perfect for everyday use on toast or in baking. They also offer Blended Oat & Dairy Milk for a reduced-impact alternative to regular milk. What makes Smug unique is their approach to sustainability. By blending British dairy with oats, they significantly reduce the environmental impact compared to 100% dairy products, while maintaining the creamy, authentic taste that many find missing in purely plant-based alternatives. This makes them ideal for those wanting to reduce their dairy consumption without going fully vegan. At Grocefully, we help you compare Smug Dairy prices across UK supermarkets including Ocado, ensuring you find the best deals on these innovative blended dairy products.





