TAPPED Products

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About TAPPED: Showing 2 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.

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About TAPPED

TAPPED pioneered organic birch water in the UK when former Innocent Drinks colleagues Paul Lederer and Charlie Hoare launched the brand in 2015. Frustrated by the lack of natural, low-sugar functional drinks on the market, the duo drew on their extensive beverage industry experience—Lederer spent four years as Innocent's commercial manager—to create a drink that's been consumed in Nordic countries for centuries. The brand quickly gained traction, achieving over £250,000 in sales within their first year of trading. TAPPED's innovative approach attracted notable backing including Zoopla founder Alex Chesterman OBE, a €25,000 PepsiCo Nutrition Greenhouse grant, and over £200,000 raised through crowdfunding. This support helped secure listings with major retailers including Waitrose, Boots, Sainsbury's, Ocado, and Holland & Barrett. TAPPED sources its birch sap from expert partners in the Nordic regions, maintaining authenticity while bringing this traditional wellness drink to modern consumers. The sap is naturally collected during the short spring tapping season when birch trees push nutrient-rich water up through their trunks. The brand's Norse-inspired design, created by studio Horse, reflects these Nordic roots. UK shoppers can find TAPPED's pure organic birch water and flavoured varieties like Apple & Root Ginger at Tesco and other major retailers. Whether seeking a natural hydration alternative or exploring functional beverages, TAPPED offers authentic birch water backed by beverage industry expertise and genuine Nordic tradition.

FAQs

Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.

Our users save up to 30% on their total grocery bill. For a typical £100 weekly shop, that's up to £30 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, Asda, Sainsburys, Morrisons, Iceland, and Ocado. We're constantly adding new stores and will notify you when more become available. Note: Grocefully is an independent service and is not affiliated with, endorsed by, or a partner of any of these supermarkets.

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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.

Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

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No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.

Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.

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