About The Daily Bakery
The Daily Bakery is Iceland's exclusive own-label bakery brand, offering everyday fresh baked goods at competitive prices. As part of Iceland's own-brand portfolio, the range provides an affordable alternative to branded bakery products while maintaining consistent quality through contracted UK bakery suppliers. The product range spans the full bakery spectrum: sliced bloomer loaves in malted, seeded, and tiger varieties; bread rolls including ciabatta, tiger, seeded and wholemeal options; indulgent brioche rolls and hotdog buns; continental-style croissants; and a tempting selection of donuts from jam-filled to custard and ring varieties in chocolate, white, and pink. Manufacturing is handled by established UK bakery suppliers including David Wood Baking, located in Rothwell, West Yorkshire. Products are baked fresh and distributed daily through Iceland's depot network to ensure stores receive quality ambient bakery items. This supply chain approach allows Iceland to offer competitive pricing, with multipacks often available at promotional prices like two for £2.50. Beyond everyday staples, The Daily Bakery adapts seasonally with items like Christmas Tree biscuits. The brand represents Iceland's commitment to offering quality own-label alternatives across every aisle, from frozen favourites to fresh bakery goods. The full Daily Bakery range is available in-store and through Iceland's online delivery service.























