About Vici
Vici is perhaps the most well-known Lithuanian brand in the world, produced by Viciunai Group - one of Europe's largest and most economically powerful manufacturers of surimi and seafood products. Established in 1991, the company now exports to over 40 countries through major retailers including Sainsbury's, Lidl, Aldi, Carrefour, and Walmart. Vici surimi is made using a traditional Japanese method called surimi, meaning 'ground meat' - a centuries-old technique for preserving fish. The brand uses only sustainably sourced fillet cuts, with 3-4 kilos of fish required for every 1 kilo of surimi, ensuring quality and authentic seafood taste. Sustainability is central to Vici's operations. The brand holds MSC (Marine Stewardship Council) certification, meaning their Alaska Pollock and Pacific Hake are responsibly fished from well-managed fisheries. This commitment to sustainable seafood has helped establish Vici as a trusted name across European markets. Grocefully offers Vici seafood sticks, prawn-flavour surimi tails, and Surimi Royale products across UK supermarkets. Whether you're making salads, sushi, or simply enjoying as a snack, comparing prices helps you stock up on this versatile, protein-rich ingredient.


