About Vitamin Well
Vitamin Well is a Swedish functional beverage brand founded in 2008, creating vitamin-enhanced waters that deliver genuine nutritional benefits alongside refreshing taste. The brand has become a leading name in the better-for-you drinks category, offering lower sugar alternatives to traditional soft drinks while providing vitamins and minerals. Each Vitamin Well variant is formulated for a specific functional benefit, indicated by its name. Hydrate (Rhubarb & Strawberry) focuses on rehydration with electrolyte support. Recover (Elderflower & Peach) aids post-exercise recovery. Enhance delivers general vitamin boosting. Elevate (Pineapple & Wild Strawberry) provides an uplifting blend. Reload (Lemon & Lime) offers refreshing energy replenishment. The Swedish heritage brings a focus on clean design and transparent ingredient lists. Vitamin Well drinks contain added vitamins including B-vitamins and vitamin D, positioned as healthier alternatives to sugary soft drinks and overly sweet sports drinks. The flavour profiles lean towards sophisticated fruit combinations rather than artificial sweetness. Available at UK retailers including Ocado, gyms, and health food stores, Vitamin Well appeals to fitness enthusiasts, health-conscious consumers, and anyone seeking functional benefits from their beverages. The sleek packaging and premium positioning make these drinks popular among professionals and gym-goers who want hydration with added wellness credentials.




