About Wilton London
Wilton London is a pioneering British eco cleaning brand founded in 2018 by Sam Whigham and Michael Perry. Born on Wilton Way in London, the idea came from Sam's frustration with the cheap, nasty scents in conventional cleaning products. Inspired by his love of fancy candles and diffusers, Sam started adding essential oils to unscented laundry liquids—when friends kept asking "what are you wearing?", Wilton London was born. The brand quickly earned impressive ethical credentials: certified B-Corp status, carbon neutral operations (a first for the UK cleaning market), Living Wage Employer accreditation, and Vegan Society registration. Every Wilton London product is biodegradable, cruelty-free, and crafted entirely in the United Kingdom, supporting local communities while minimising carbon emissions. Wilton London's mission is to make doing the chores less of a chore and more of a pleasure—for people and the planet. Their botanical home care range includes laundry detergent, plant-powder laundry capsules packed with essential oils, washing up liquid, surface cleaners, and plastic-free sponges. Each product delivers effective cleaning with beautiful, natural fragrances. Available at UK supermarkets including Ocado and through their subscription service, Wilton London has attracted over 8,000 digital customers. Compare prices on Grocefully.














