Iceland
Compare prices across 5 UK supermarkets

HOME 10pk XL Extra Thick Drawstring Bin Bags 100L
£0.00/100ml

Dettol Antibacterial Multipurpose Cleaning Wipes, Pomegranate, 105 Large Wipes
£0.00/100g

Bold PODS® Washing Capsules 25 Washes
£0.04/100g

Little Duck MaxX 3 All Purpose Kitchen Roll
£0.26/100ml

Fairy Original Washing Up Liquid Green with LiftAction 320ML
£0.31/100ml

Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML
£0.31/100ml

Flash Christmas Alpine Escape Multi Purpose Cleaning Spray 800L
£0.31/100ml

HOME 18pk Sponge Scourers
£0.31/100ml

Zoflora Multipurpose Disinfectant Cleaner Midnight Blooms 800ml
£0.31/100ml

Bold PODS® Washing Capsules 19 Washes
£1.00/100g

HOME 6pk Toilet Block
£1.00/100ml

Little Duck Luxe Toilet Tissue 2 Ply Softness in Every Sheet 40 Rolls
£1.18/100g

Bar-Be-Quick Instant Barbecue
£1.17/unit

Persil Washing Powder Bio 21 washes (1.05 kg)

Persil Washing Powder Non Bio 21 washes (1.05 kg)

Surf 3 in 1 Laundry Washing Detergent Capsules Passion Bloom 26 washes

Velvet Classic Quilted Toilet Rolls 24 Rolls

Dettol Power & Pure Bathroom Cleaning Spray 750ml
£0.27/100ml

Dettol Power & Pure Kitchen Cleaning Spray 750ml
£0.27/100ml

Dettol Sparkling Lemon & Lime Burst Antibacterial Multi Purpose Cleaner 750ml
£0.30/100ml

Flash Bathroom Cleaning Spray 800Ml
£0.31/100ml

Flash Spray Wipe Done Kitchen Bright Mandarin 800ml
£0.33/100ml

Ariel Fast Dissolving Washing Powder 3.575kg, 65 Washes, Original
£0.35/100g
About Iceland: Showing 23 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.
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FAQs
Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. When you place an order, you authorise Grocefully to act as your purchasing agent — we place orders on your behalf at each supermarket, so you get the best prices without the hassle of managing multiple orders yourself.
Still confused?Contact us
Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.
You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.
Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.
Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.
We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.
Our users save up to 30% per shop. Even after the 5% service fee, you're still saving up to 25% on average. For a £100 shop, you could save up to £30 and pay £5 in fees, netting you up to £25 in savings!
The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.
Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.
No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.
If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.
Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.
If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.
Since you're purchasing directly from each supermarket (with Grocefully acting as your agent), refunds for grocery items are subject to each supermarket's policies. For issues with groceries, we'll coordinate with the relevant supermarket on your behalf. For our service fee, we offer a money-back guarantee if we didn't save you money.
Our customer support team is here to help resolve any issues. We'll coordinate with the relevant supermarket on your behalf to get the issue resolved as quickly as possible.
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