About 7th Heaven
7th Heaven is the UK's number one face mask brand, produced by Welsh company Montagne Jeunesse. Founded in 1985 by vegetarian entrepreneur Gregory Butcher OBE, the brand has championed cruelty-free beauty for nearly four decades from their headquarters in Port Talbot, Wales. The company was a pioneer of ethical beauty long before it became mainstream. Certified by PETA and Cruelty-Free International, and approved by the Vegetarian Society, 7th Heaven has never tested on animals. Their commitment to "veggie herbalism" means formulations inspired by nature's treasures - from dead sea mud and argan oil to manuka honey and charcoal - without harmful additives. The 7th Heaven range covers every face mask style. Peel-off masks in charcoal, clay, and fruit variants offer satisfying results. Biodegradable bamboo sheet masks cater to eco-conscious consumers, while fun animal-themed designs (panda, kitten, tiger, llamacorn) make skincare enjoyable for all ages. Specialised options include serum capsule masks with vitamin C or hyaluronic acid, blemish dots, and exfoliating foot peel socks. Originally trading as Montagne Jeunesse, the brand adopted the 7th Heaven name based on customer feedback. Now a family-owned business exporting to over 90 countries, they remain proudly UK-manufactured. Their affordable pricing at supermarkets like Asda, Morrisons, and Ocado has made quality face masks accessible to British consumers for generations.

