About AATU
AATU (meaning "Noble Wolf") is a British ultra-premium pet food brand established in 2014 by the team behind Barking Heads and Meowing Heads. Now owned by Inspired Pet Nutrition, AATU has become a market leader in high-meat, single-protein pet food. Every AATU recipe contains at least 80% high-quality meat or fish from single sources like Angus beef, free-range duck, or Scottish salmon, plus 20% of their Superfood Blend of fruits, vegetables, herbs, spices, and botanicals. The wet cat food range goes even further with 97% meat content. AATU foods are completely free from grains, gluten, white potato, artificial colours, flavours, preservatives, and GM ingredients. Their unique Low and Slow cooking method gently preserves natural flavour and maximises nutrient retention, delivering raw-inspired benefits in convenient dry and wet formats. Developed by expert pet nutritionists and handcrafted in small batches, AATU supports pet health, digestion, and vitality. With Grocefully, compare AATU prices across UK pet stores and online retailers for premium pet nutrition at the best value.









