About Ahlgrens
Ahlgrens is a legendary Swedish confectionery brand founded by Fredrik Ahlgren in Gävle in 1885. While the company began as a paint and wallpaper store before expanding into chemicals and perfumes, it became famous for two iconic products: Läkerol pastilles (introduced 1909) and the beloved Ahlgrens Bilar car-shaped marshmallow sweets that have delighted Swedes since 1953. The story of Ahlgrens Bilar is a delightful accident of confectionery history. In 1953, the Gävle factory attempted to manufacture marshmallows, but the result was unexpectedly different - small foam candy pieces in the shape of cars. Rather than discard the 'mistake', they embraced it, and these pink, white and green car candies became a Swedish phenomenon. Originally called 'Foam Cars' and sold for a penny each at candy kiosks, they were renamed 'Ahlgrens Bilar' in 1970. Today, Ahlgrens Bilar carries the playful tagline 'the world's most sold car' - which may technically be true by number of units! The original flavour and elegant car design remain unchanged after 70 years. Now owned by Cloetta, one of Scandinavia's major confectionery brands, Ahlgrens Bilar remains one of Sweden's strongest candy brands and a beloved taste of childhood for generations. At Grocefully, we help UK fans of Scandinavian sweets find the best prices on Ahlgrens Bilar across specialist retailers and supermarkets. Compare prices on this iconic Swedish candy and experience why millions of 'cars' roll off production lines every year.
