About Alara
Alara is a pioneering British organic breakfast brand founded in 1975 by Alex Smith in London, making them one of the UK's original health food companies. They specialize in premium organic muesli, porridge oats, and nutritional ingredients like wheat bran, oat bran, and milled linseeds. The range includes innovative Superfoods Muesli featuring nutrient-dense ingredients, certified gluten-free oats and muesli for coeliacs, and pure Scottish porridge oats. All products are organic, with many Soil Association certified. Alara operates from their dedicated organic facility in Kings Cross, London, maintaining exceptional quality standards. Perfect for health-conscious consumers seeking authentic, sustainably-produced breakfast cereals.








