About All Dressed Up
All Dressed Up is a London-based salad dressing brand founded by Leiths-trained chef Tess Reed in December 2024. What began at the kitchen table with small-batch sales on Instagram quickly exploded, selling over 350 bottles in just two weeks - making it one of the most talked-about new brands in the salad dressing category. The brand was created to inject joy, energy, and excitement into the salad and dressing space. Tess wanted to offer clean, flavour-forward dressings that elevate everyday meals. All products are made with natural ingredients, free from ultra-processed foods (UPFs), refined sugar, gluten, and dairy. Within four months of launch, production was scaled up through a partnership with a rapeseed oil farmer in the Cotswolds, enabling national expansion. The brand has since secured listings with Waitrose and Co-op, rolling out to over 330 stores combined. This rapid growth has delivered an impressive 746% year-over-year increase. The core range includes three distinctive flavours: Everyday House Dressing (a French vinaigrette with punch), Miso & Sesame Dressing, and Tahini & Lime Dressing - each designed to transform simple salads into exciting dishes.


