About Amanoya
Amanoya is a celebrated Japanese snack brand that has been delighting taste buds since 1951, best known for its signature rice crackers (senbei) with the perfect balance of crispy texture and savoury soy sauce flavour. The brand has become a household name in Japan, with its Kabukiage crackers named after 'Kabuki', the traditional Japanese dance theatre. What began as a manufacturer of amanatto (sweet red bean paste) in 1953 evolved into a rice cracker specialist to meet changing consumer tastes. The star of Amanoya's range is the Kabukiage puffed rice cracker, which brings a traditional Japanese touch to snack time with rich soy sauce flavour enhanced by a hint of 'Sanmi' - Japanese three-colour chilli peppers. These light, crispy crackers are deep-fried and grilled using traditional preparation methods, creating the distinctive texture that has made them iconic. The Himemaru variety offers a sweet-salty profile that appeals to those seeking an authentic Japanese snacking experience. Traditional senbei like Amanoya's are crafted from glutinous rice that's steamed, pounded, shaped, and then baked or fried. This time-honoured process creates the light yet satisfying crunch that distinguishes quality Japanese rice crackers from imitations. Amanoya's commitment to authentic preparation methods ensures each cracker delivers the genuine taste and texture that Japanese snack lovers expect. UK shoppers can find Amanoya rice crackers at Asian supermarkets, Japanese food specialists, and online retailers. Perfect for midday cravings or serving with tea, these crackers offer an authentic taste of Japan. Compare Amanoya prices on Grocefully to find the best deals on these beloved Japanese snacks.