About Ashoka
Ashoka is described as the world's leading ethnic Indian food brand, bringing authentic Indian delicacies to kitchens worldwide. Owned by ADF Foods Ltd, the brand offers a comprehensive range of ready-to-eat meals, frozen foods, pickles, and chutneys, with recipes crafted by master chefs to deliver rich, aromatic flavours that capture the essence of traditional Indian cuisine. The Ashoka ready-to-eat range includes beloved Indian classics such as Delhi Dal Makhani, Chana Masala, Palak Paneer, Aloo Matar, Dum Aloo, Bhindi Masala, and Punjabi Choley. All Ashoka ready meals are 100% vegetarian, gluten-free, contain no preservatives, and are suitable for vegans. A key advantage is their ambient storage - these meals don't require refrigeration or freezing, making them perfect pantry staples that are ready to eat in around 3 minutes via microwave. Beyond ready meals, Ashoka produces frozen parathas, naans, samosas, and a variety of Indian pickles and chutneys. In the UK, Ashoka products are available at Tesco and numerous online Indian grocery specialists including Spices of India, JustHaat, and Bombay Basket. For those craving authentic Indian food without the cooking time, Ashoka delivers restaurant-quality meals at affordable prices around £2.19 per pack.


