About Authentic Curries
Authentic Curries & World Foods is a Welsh pre-prepared meal specialist that has been supplying UK supermarkets since 1996. Founded by Paul Trotman and David Smith in Hirwaun, Aberdare, the company began as The Authentic Curry Company before merging with sister company World Foods to create their current combined brand. Today, they operate as specialists in pre-prepared meals for both retail and food service industries. Despite the name suggesting a focus on curry, the brand has evolved to encompass a broader range of comfort food classics alongside their original Indian offerings. Their British comfort food range includes the popular Faggots in Onion Gravy and Faggots & Peas—traditional dishes that remain firm favourites with British consumers. The faggot products feature pork faggots in rich onion gravy, often served with mushy peas, and are designed for quick microwave preparation in as little as five to seven minutes. All products are packed in Wales, maintaining the company's roots in the Welsh valleys whilst serving customers nationwide. The brand's ready meals are positioned as convenient options for busy consumers seeking home-style cooking without the preparation time. Their dual focus on British classics and international cuisines allows them to cater to diverse tastes across multiple supermarket categories. UK shoppers can find Authentic Curries & World Foods products at major supermarkets including Lidl, Iceland, Sainsbury's, Asda, Morrisons, and Aldi. With typical prices around £2.69, these ready meals offer affordable comfort food that can be on the table in minutes—perfect for quick midweek dinners or nostalgic treats.
