About Barking Heads
Barking Heads is a British premium natural pet food brand founded in 2008 by Paul Hunter, Dave O'Regan, and Jim Moloney. The trio met while working at Nutro and launched their own company after becoming frustrated with the lack of quality pet food on the market. Their mission was to create food packed with real meat, fish, and natural ingredients that pets would love and owners could trust. The brand quickly stood out with its distinctive personality - quirky product names like 'Fat Dog Slim', 'Puppy Days', and 'Hair Necessities' combined with eye-catching packaging. By 2017, Barking Heads had grown to 1,500 UK stockists including Pets At Home and Tesco, with revenues exceeding £10 million and strong European sales. In 2015, the founders launched AATU, a super-premium line following an 80/20 meat-to-vegetable ratio. In 2021, Inspired Pet Nutrition (IPN) acquired Barking Heads, Meowing Heads (for cats), and AATU from Piper and the original founders. IPN is now the UK's largest dry dog food manufacturer, also owning Wagg and Harringtons. Under IPN's stewardship, the brand continues its commitment to natural, high-quality ingredients. Compare Barking Heads prices at UK supermarkets on Grocefully. We track dry food ranges, wet pouches, puppy food, senior recipes, and small breed options across Ocado and other retailers to help you find the best deals on premium dog nutrition.





















