About Betty Crocker
Betty Crocker is an iconic American baking brand owned by General Mills, created in 1921 by the Washburn-Crosby Company. Although Betty Crocker is a fictional character, she became one of the most recognisable names in home baking and was named the second most popular woman in America by Fortune magazine in 1945, behind only Eleanor Roosevelt. The Betty Crocker character was invented as a customer service tool when the company received thousands of letters asking for cooking advice alongside contest entries in a Saturday Evening Post jigsaw puzzle promotion. "Betty" was chosen because it seemed friendly and familiar, while "Crocker" honoured a former company executive. Her signature was chosen from submissions by female employees, and other staff were later trained to reproduce it as Betty received so many letters. In 1924, Betty Crocker acquired a voice with the debut of The Betty Crocker Cooking School of the Air, America's first radio cooking programme. When Washburn-Crosby merged with other milling companies in 1928 to form General Mills, Betty Crocker became an icon for the new company. The first portrait was commissioned in 1936, blending features of several Home Service Department members. The UK product range includes Chocolate Fudge Brownie Mix, Triple Chocolate Chunk Brownie Mix, Gooey Salted Caramel Brownie Mix, and Gluten-Free Chocolate Fudge Brownie Mix. Cake mixes feature Devil's Food Chocolate, Red Velvet, Rainbow Chip Party Cake, Velvety Vanilla, Zesty Lemon, Country Carrot, and Classic Coffee Cake varieties, plus gluten-free options. Betty Crocker's brownie mixes go from box to baked in just 30 minutes, delivering brownies that are perfectly crisp yet gooey inside. The brand also offers cookie mixes including Chocolate Chip and Rainbow Cookie Mix, muffin mixes, and a range of ready-made frostings. Best-selling products in the UK include Chocolate Fudge Brownie Mix, Red Velvet Cake Mix, Chocolate Fudge Icing, and Devil's Food Cake Mix. Products are widely available with ratings of 4.7-4.8 out of 5 from customers. Compare Betty Crocker baking mix prices across UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons with Grocefully to find the best deals on easy home baking.

















