Biotiful Products

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About Biotiful

Biotiful Gut Health is the UK's leading kefir brand, commanding around 70% market share in the category. Founded in 2012 by figure-skater turned entrepreneur Natasha Bowes, the brand was created to make natural gut health accessible to everyone through delicious, probiotic-rich dairy products. In April 2025, Biotiful was acquired by Müller in a deal worth approximately £115 million, bringing the brand into the dairy giant's portfolio. The company continues to operate as a separate brand, with founder Natasha Bowes supporting the transition in an advisory capacity. Biotiful kefir contains over 40 strains of live cultures, significantly more than standard yoghurts. These beneficial probiotics support gut health, with 70-80% of the immune system located in the digestive tract. The drinks are naturally high in protein, a source of calcium and vitamin B12, with no added sugar. The product range has expanded from the original kefir drinks to include kefir yoghurts, overnight oats, meal boosters and Kefir for Kids - making gut health accessible for the whole family. All products are made using British milk from Red Tractor accredited farms, reflecting the brand's commitment to quality and sustainability. Biotiful experienced remarkable growth, with profits surging 646% in 2024 to nearly £1.8 million. This success reflects growing consumer awareness of how gut health impacts physical and mental wellbeing, from digestion and immunity to mood and sleep quality. Grocefully helps you compare Biotiful prices across Tesco, Sainsbury's, Asda, Morrisons and all major UK supermarkets.

FAQs

Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. We handle the complexity of split orders so you save money without any extra effort.

Our users save an average of 25-30% on their total grocery bill. For a typical £100 weekly shop, that's £20-25 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, and Iceland. We're constantly adding new stores and will notify you when more become available.

Grocefully is available wherever the supported supermarkets deliver. Simply enter your postcode when you sign up to check availability in your area.

Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.

Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.

No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.

Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.

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